
Universal Robina Corp.’s (URC) segment-leading products are proving to be consistent favorites among Filipinos, as it once again ranked high among consumers’ most chosen FMCG brands.Great Taste Coffee was ranked as the fourth most chosen beverage brand in the Philippines and ninth among fast-moving consumer goods (FMCG) in Kantar’s Brand Footprint study for 2022.The brand was also the fourth most chosen in 2021, but its FMCG ranking improved from 15th in 2021.The study by influential consulting firm Kantar Group, uses a metric called a “consumer reach point” (CRP), which measures a brand’s strength based on how many shoppers are buying the brand...