The Puregold CinePanalo Film Festival just announced another groundbreaking
partnership set to support its student filmmakers participating in the Festival’s Student
Shorts category.
MFP Rentals, an upstart local audiovisual equipment rental services company, has
generously thrown its support behind the CinePanalo Film Festival, pledging to sponsor
equipment rental services worth a total minimum value of PhP100,000 free to use for
all 25 student short film entries.
The partnership is a first for the CinePanalo Film Festival, as the inaugural event did not
feature any equipment subsidy for the participants in the student shorts category. Now,
through the partnership between Puregold and MFP Rentals, the 25 student filmmakers
no longer need to shell out a part of their P150,000 grant on equipment, and can,
instead allocate their funding towards perfecting their cinematic vision.
On this collaboration, Puregold Senior Marketing Manager Ivy Hayagan-Piedad shared
the company's gratitude for allowing student filmmakers to give their all without worrying
about equipment funding.
“The student shorts category of the Puregold CinePanalo Film Festival was designed to
give an opportunity to passionate young directors itching for a chance to show the world
their panalo stories. Thanks to MFP Rentals, our student filmmakers now have
significantly more resources to make that happen,” she said.
Meanwhile, for MFP Rentals owner Mark Tristan Cua, the lease of the audiovisual
equipment was a no-brainer given the advocacy of the Puregold CinePanalo Film
Festival in supporting the dreams of student filmmakers.
“After seeing the success of last year’s Puregold CinePanalo Film Festival, we knew
that MFP Rentals needed to be a part of the next one, and we believed that supporting
the entrants of the students’ shorts category was the best way we could lend a hand,”
said Cua.
For Cua, the opportunity to help aspiring filmmakers has always been his personal goal.
Outside of MFP Rentals, Cua is the proud founder of the Mobile Filmmaking Philippines
online community, where filmmakers can learn from each othe, allowing young and
aspiring filmmakers to find affordable equipment services.
“It’s difficult to be a student filmmaker in the Philippines, and having more space in
one’s budget can go a long way” added Cua. “We hope that through MFP Rentals’
assistance, these talented young artists can focus their budget on making the film of
their dreams, instead of spending a lot of money just on equipment.”
In addition to the equipment rentals, MFP Rentals will also engage in a technical
discussion with the Director of Photography of each student short film prior to the
submission of any technical equipment requests. This serves the purpose of allowing
MFP Rentals to tailor its assistance to the unique creative vision of each student short
film project.
Puregold recently announced the list of 25 student filmmakers who will be receiving the
P150,000 production grant, as well as the assistance by MFP Rentals and all of
Puregold’s other official production partners for the CinePanalo Film Festival. The
upcoming film festival will feature student filmmakers from universities across the
country including the University of the Philippines, Polytechnic University of the
Philippines, University of Santo Tomas, University of Caloocan City, and even
universities from outside Metro Manila like Central Philippine University, Dalubhasaan
ng Lungsod ng San Pablo, the University of San Carlos, and Faith Colleges, and
National University Laguna.
The Puregold CinePanalo Film Festival is set to begin in March of 2025, with the
Awards Night set for March 19, 2025. Each of the student short filmmakers will have a
chance to compete for the festival’s top awards including the awards for best film and
best director.