Puregold's first-ever TikTok series in the Philippines, "52 Weeks," recently won the gold prize in the Best Social Media Campaign category of Hashtag Asia Awards, a competition that aims to recognize the outstanding work that companies and project teams have displayed in the field of online advertising.
"52 Weeks" edged out the Raya Ni Saya Rindu campaign of BigPay, which won the silver prize, and the CP Malaysia TikTok Contents Creation & CP Chicken Roll Challenge of PRK Agro Industrial Products, which won the bronze prize.
The winners were decided by an esteemed panel of judges that included experts from around the world. All entries...