Saturday, March 14, 2026

Lactacyd Empowers Women to Face Life’s Transitions Fearlessly Together


In a world that celebrates milestones, achievements, and transformations, the moments that truly shape a woman often happen quietly, in between. This International Women’s Day, Lactacyd shifts the spotlight to these unseen chapters, honoring women not just for who they become, but for everything they go through along the way. From career pivots to postpartum changes, these often-overlooked transitions, marked by uncertainty and quiet resilience, deserve to be celebrated too.

Shining a light on women’s in-between moments

Lactacyd’s “Fearless Together” campaign aims to bring these shared yet often unspoken experiences to light, encouraging a more open and supportive conversation around what it truly means to move through change. By recognizing these phases, it reframes women’s journeys not just through achievements, but through the courage it takes to navigate uncertainty.

At Lactacyd, we believe that a woman’s journey is not defined solely by milestones, but by everything she goes through in between,” said Jamie Superable-Martin, Brand Manager of Lactacyd. “These transitions can feel deeply personal and, at times, isolating. Through this campaign, we want women to know that what they’re experiencing is valid, shared, and something they don’t have to face alone.”


In honor of International Women’s Day, Lactacyd also brings this message to life through music with the release of “Together Fearless,” performed by Jolianne Salvado, a rising female OPM artist known for her emotive vocals and heartfelt storytelling. The song captures the highs and lows of navigating change, reinforcing the campaign’s messagethat even the most personal moments are shared experiences where recognition and support are always within reach.

At its core, the campaign is a reminder that confidence is not only found at the finish line, but also in the journey itself, and that when women support one another, even the most uncertain moments can feel more manageable.

Supporting confidence through every stage of change

As women move through different stages of life, feeling physically comfortable can make a meaningful difference in how they show up for themselves each day. Lactacyd supports women through these transitions by helping them feel confident and at ease, no matter what phase they are in.

This is made possible through LACTOBIOME+™, the brand’s improved formulation present across its feminine wash, baby wash, and body wash range. Combining Natural Lactoserum, known for its nourishing and hydrating properties, and Organic Lactic Acid, which helps maintain the skin’s natural pH and strengthen its protective barrier, LACTOBIOME+™ helps keep skin healthy, balanced, and resilient.

For decades, Lactacyd has been a trusted partner to women, guided by a commitment to listen to their evolving needs and care for their skin at every stage of life. By continuously addressing these needs, the brand helps women feel comfortable and confident in their own skin, empowering them to speak up, be seen, and be heard. This commitment remains strong, especially as the brand marks International Women’s Day by encouraging women to share their stories of the in-between moments that shape them.

Because when women share their stories, encourage one another, and move forward together, they can face every stage of change fearless together.

Uratex Brings the “8-Hour Movement” to AbensonHOME Waltermart Makati for World Sleep Day


Many people spend hours researching the next phone, television, or kitchen appliance for their home. Yet when it comes to the bed - the place where we spend nearly a third of our lives - the decision is often made quickly and replaced only when absolutely necessary.

Sleep experts say the bed deserves the same thoughtful consideration as any other home essential. A well-designed mattress supports the body throughout the night, helping people fall asleep more comfortably and wake up feeling refreshed.


For Uratex, the country’s leading mattress brand and a long-time advocate for better sleep, this insight highlights the importance of helping Filipinos rethink how they approach rest at home. In celebration of World Sleep Day, Uratex brought its “8-Hour Movement: A Wake-Up Call for Better Sleep” to Abenson Waltermart Makati, highlighting how the right sleep environment - and the right mattress - can make a meaningful difference in achieving truly restorative sleep.

A Smarter Approach to Better Sleep

Held on March 14, 2026, the event transformed part of the Abenson retail space into an interactive setting where guests could learn more about sleep health, explore Uratex mattresses, and discover practical ways to improve their nightly rest.

By bringing the 8-Hour Movement to Abenson Waltermart Makati, Uratex places the conversation about better sleep in one of the country’s most trusted destinations for home appliances and essentials.

Sleep is one of the most important pillars of health, yet it’s rarely discussed when people think about upgrading their homes,” said Christian Cheng, Category Manager.With the 8-Hour Movement, we hope to show how the right mattress can help people achieve deeper, more restorative sleep.”


For AbensonHOME, the collaboration aligns with its reputation as a trusted retailer for appliances and home essentials that improve everyday living.

At AbensonHOME, we’ve always focused on helping customers find products that make everyday living better,” said Ms. Pearl Perlada, Sr. Marketing Manager. “Partnering with Uratex allows us to highlight that sleep is just as important as any appliance or home essential.”


Expert Insights on Healthy Sleep

The afternoon program was hosted by Betong Sumaya, who guided guests including Charlie Fleming, PBB Celebrity Collab Edition Season 1 Alumni, through a series of discussions and activities centered on the importance of sleep.

A key highlight of the event was an expert talk by Dr. Reinzi Bautista, physician, Philippine Society of Sleep Medicine, who shared insights into the science behind the 8-Hour Movement. The talk emphasized how consistent sleep habits and a supportive sleep environment contribute to overall health and wellness.

Following the discussion, invited key opinion leaders and influencers joined the stage for a short interview segment, sharing their personal experiences in maintaining healthy sleep routines despite busy schedules.

Guests also took part in several interactive segments designed to make the conversation around sleep both engaging and informative.


A Celebration of Better Rest

Throughout the month, visitors can explore Uratex mattress displays at Abenson Waltermart Makati and experience firsthand how proper support and comfort can influence sleep quality.

For Uratex, the initiative reflects its long-standing mission of helping Filipinos achieve better sleep. 

Sleep is one of the most important pillars of health,” Christian Cheng, Category Manager added. “By bringing the 8-Hour Movement to places where people make decisions about their homes—like AbensonHOME—we hope to remind everyone that better days begin with better nights.”


Through its collaboration with AbensonHOME, Uratex continues to bring the conversation about sleep closer to Filipino households—one mattress, one habit, and one better night’s rest at a time.

Be part of the 8-hour movement. Visit the AbensonHOME store nearest you or shop online at https://home.abenson.com/ or visit Uratex Social Media Pages:

IG: uratex_ph
TikTok: @uratexphilippines
FB: Uratex Philippines

Friday, March 13, 2026

Real People, Real Dreams: Meet the Two Young Winners of Kojie.san’s Holiday Millionaire Promo


Kojie.san, one of the best-selling lightening soap brand in the Philippines, recently celebrated the culmination of its Holiday Millionaire campaign with a formal awarding event at the Beauty Elements Ventures Inc. headquarters in Makati City.

The event brought together company leadership, media partners, and the brand team to recognize the campaign’s two grand prize winners: Patris Ape of Negros Occidental and Kiven Klyde Terania of Negros Oriental. Each received ₱1 million in cash.

Patris, a college student who has been using Kojie.san since high school, joined the promo multiple times and plans to use her winnings to support her education and help her siblings pursue theirs.

Kiven, meanwhile, joined the promo after being encouraged by his girlfriend, a longtime Kojie.san user. Having paused his studies to help his father in their family’s sugarcane farm, he plans to use the prize to support his parents and eventually return to school. Their stories became the highlight of the campaign’s conclusion - proof that the Holiday Millionaire promo was designed to reward real people whose everyday routines already include the brand.

At its core, Kojie.san has always been a brand built on real, visible results. And over time, that’s what has earned us the trust of so many loyal consumers - people who continue to make us part of their everyday routine,” said Nikki Filio, BEVi Marketing Director.

The Holiday Millionaire campaign was created as a way of recognizing that trust. “With this campaign, we wanted to build on that relationship,” Filio explained. “To take something familiar - something as simple as daily use - and turn it into something more meaningful. Not just through big wins, but through real moments of reward that more people can experience.


Participation in the promo was designed to be simple and accessible. Consumers could join by submitting receipts from a minimum purchase of Kojie.san products, giving them the chance to win instant rewards such as GCash credits, online shopping vouchers, and Kojie.san product bundles, in addition to the two ₱1 million grand prizes.

Beyond the prizes themselves, the campaign reflected a deeper philosophy behind the brand. For Kojie.san, building relationships with consumers goes beyond advertising - it is rooted in consistency, authenticity, and delivering on promises.

In keeping with that principle, the company ensured that both winners received the full ₱1 million prize, tax-free.

Our CEO and president, Jazz Burila, always reminds us that ‘if you say something, you’ve got to deliver,’” Filio said. “We shouldered the prize tax because we didn't want our winners to feel shortchanged. When we promised a million, we wanted them to hold exactly that in their hands.

Over the years, Kojie.san has grown alongside a community of consumers who share similar values - people who celebrate each other’s milestones and support one another’s journeys.

For the brand, the Holiday Millionaire campaign was one way of strengthening that community.



Because for us, it’s not just about skincare - it’s about being part of the moments that make people feel good about themselves, and give them the confidence to command beauty.

As Kojie.san continues to expand, the brand remains focused on finding new ways to celebrate and reward the consumers who have supported it through the years.

Tuesday, March 10, 2026

HONOR and ARRI Announce Strategic Technical Partnership to Bring ARRI Image Science into Next-Generation Consumer Devices


Leading AI device ecosystem company HONOR has entered into a strategic technical collaboration with ARRI, the world-renowned designer and manufacturer of professional camera technology for cinematic storytelling. This landmark partnership marks a significant step in extending established cinematic standards into the rapidly evolving world of mobile imaging.

By uniting HONOR’s advanced mobile imaging capabilities with ARRI’s century long heritage in defining cinematic image quality, the collaboration reflects a shared ambition to unlock new creative possibilities and extend cinematic standards for visual expression from the world of high-end filmmaking to the next generation of content creators.

HONOR is pioneering a new era of mobile imaging, where technology exists to inspire creativity and storytelling,” says James Li, CEO of HONOR. “ARRI has defined the visual language of cinema for generations. Through this collaboration, we are bringing those cinematic standards and professional workflows into mobile imaging, enabling creators to craft stories with greater authenticity and emotional depth.

A Century of Cinematic Excellence as Foundation for Mobile Content Creators

For more than a century, ARRI has helped shape how cinematic stories are told - from the early days of film to today’s most advanced digital camera systems. A commitment that’s been recognized with 20 Scientific and Technical Awards from the Academy of Motion Picture Arts and Sciences. “Today, consumer smartphones have already become a serious tool in professional filmmaking, being used on blockbusters across the globe. That’s why we believe it is time to bring these worlds even closer together. For the first time ever, core elements of ARRI Image Science are being integrated directly into a consumer device,” says David Bermbach, Managing Director at ARRI.

Translating ARRI Image Science into Mobile Technology

In cinema, image science is not a filter or an effect - it is the foundation of how an image is created. It determines how colors feel natural, how highlights and shadows are rendered, and how images consistently behave from capture to final screen. Drawing on ARRI’s Image Science foundation, the collaboration applies core cinematic imaging principles to HONOR’s mobile imaging architecture.

Smartphones operate under fundamentally different constraints: smaller sensors, highly integrated SoCs, different optical stacks, and different bandwidth limits. The challenge is not to replicate cinema hardware, but to translate the underlying principles into compact, real-time mobile architectures,” says Dr. Benedikt von Lindeiner, Vice President at ARRI and responsible for the technical collaboration with HONOR. “Our goal is to bring a true cinematic aesthetic to smartphone imaging — natural color, gentle highlight roll-off, and a sense of depth that feels authentic to how stories are meant to be seen. Creators should be able to move seamlessly from mobile capture into professional post-production workflows.”

The first results of this collaboration will debut in the upcoming HONOR ROBOT PHONE later this year.

About ARRI

“Inspiring images. Since 1917.” ARRI is a global player within the motion picture and live entertainment industries. Named after its founders August Arnold and Robert Richter, ARRI was established in Munich, Germany, where the headquarters is still located today. Other subsidiaries are in Europe, North and South America, Asia, and Australia.

The ARRI Group consists of the business units Camera Systems, Lighting, and Rental, all dedicated to synergizing creativity and future technologies to enhance moving images and live events. ARRI is a leading designer and manufacturer with a worldwide distribution and service network. The product portfolio includes digital cameras, lenses, lighting fixtures, apps, and accessories. ARRI also offers first-class services through ARRI Rental’s provision of both standard and exclusive camera, lighting, and grip packages to professional productions around the world. ARRI’s virtual production and innovative workflows solutions boost efficiency for a broad range of studio operators, producers, and corporations. In recognition of its innovative contributions to the film and television industries, ARRI has been honored with 20 scientific and technical awards from the Academy of Motion Picture Arts & Sciences and six Engineering Emmys from the Television Academy and the National Academy of Television Arts & Sciences.

For locations and more information, please visit www.arri.com or https://www.instagram.com/arri/

 
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