For millions of Filipino families, Overseas Filipino Workers (OFWs) are everyday heroes
who carry the weight of sacrifice so their loved ones can build better lives back home.
Every remittance tells a story of love, resilience, and deep responsibility. In tribute to
these modern-day heroes, Palawan Group of Companies launches its “There Na”
campaign, shining a spotlight on OFWs and reinforcing the value of fast, reliable, and
accessible international remittance services. Through Palawan Express Pera Padala
and PalawanPay, families can receive support quickly and securely via more than 45
international remittance partners and thousands of branches nationwide or via the app
anytime, anywhere, ensuring that distance never becomes a barrier to care.
In their recent commercial, the “There Na” message comes alive through real stories of
overseas Filipino workers, whom many Filipinos regard as modern‑day heroes. A
construction worker in Dubai sends his son’s allowance for school in Luzon, while a
seafarer in Alaska sends funds to her wife in the Visayas, and OFWs in Hong Kong also
send financial support, showing that distance is no longer a barrier.
Bringing this message to life is Marian Rivera, who, for many Filipinos, will always be
associated with Darna, a symbol of strength, courage, and timely rescue. Marian Rivera
appears in Cavite, receiving a gift from her grandfather in Spain, demonstrating how
international remittances can be claimed quickly, securely, and with ease. Just as Darna
represents reassurance in moments of need, Marian’s presence in the “There Na”
campaign reflects the comfort families feel knowing that when their loved ones abroad
send support, it arrives safely and without delay. By connecting the heroism seen on
screen with the real-life sacrifices of OFWs, the campaign highlights a powerful truth:
when love is sent home, it is already there.
Marian Rivera said the campaign connects her experiences with the realities faced by
Filipino families: “I always stepped in to help those in need on screen, and this
campaign brings that same energy to real life, helping families receive support quickly
and safely. It feels meaningful to stand with a 100% Filipino-owned company that truly
serves and uplifts our modern‑day heroes in their everyday lives.”
Karlo M. Castro, Palawan Group President and CEO, shared, “This campaign is our
way of honoring the sacrifices of our kababayans abroad. OFWs are real heroes,
working tirelessly, often from thousands of miles away, to provide for their families.
Every peso they send carries their love, hope, and dreams, and we want to make sure it
reaches home safely, quickly, and with peace of mind. ‘There Na’ is our promise to
stand with them, celebrating their dedication and the lives they touch every day.”
Palawan Group’s services support this mission by making it simple for families to claim
international remittances. Funds can be received at 3,500 Palawan Pawnshop-Palawan
Express Pera Padala branches across the Philippines, or directly through the
PalawanPay app for users who prefer digital convenience. This combination of physical
reach and mobile access ensures families can receive support quickly while choosing
the method that works best for them. This ease and reliability reflect the spirit of the
“There Na” message: help arrives exactly when it’s needed. Much like Darna, who
protects the innocent and helps those in need, Palawan Group strives to be a
dependable presence for Filipino families. As a cultural icon, Darna represents
empathy, courage, and hope, values that echo the brand’s mission to ensure support is
always within reach for loved ones back home.
“Distance may separate families physically, but it should never weaken the love that
binds them. Through ‘There Na,’ we show how remittances can reach loved ones
efficiently and safely, helping overseas Filipinos stay present in the lives of their families
even when they are far from home,” emphasized Bernard Kaibigan, Palawan Group
Chief Marketing Officer.
The “There Na” campaign draws a powerful parallel between the heroism once
portrayed on screen and the real dedication of overseas Filipino workers. Just as Darna
stood for strength, courage, and stepping in to help others, the campaign champions
OFWs as everyday heroes whose remittances carry care, connection, and support
across the globe. For many families, these remittances are vital lifelines that help
provide for education, healthcare, daily expenses, and long-term goals. With Marian
Rivera’s warmth and trusted presence, the campaign’s message is clear and powerful:
wherever Filipinos are in the world, when they send support to their loved ones, it is
“There Na!”
ABOUT PALAWAN GROUP OF COMPANIES:
The Palawan Group of Companies has been a trusted partner of Filipinos for four decades. Its products
and services include Palawan Pawnshop, Palawan Pawnshop Jewelry, Palawan Express Pera Padala
(Domestic and International), Palawan ProtekTODO, Palawan Gold, Palawan for Business, Palawan
Credit, and its e-wallet arm, PalawanPay, which is now trusted by 22 million Filipinos.
Today, the Palawan Group is one of the country’s fastest-growing financial institutions and the market
leader in pawning and remittance, with over 70,000 branches, Pera Padala outlets, and PalawanPay
Money Shops nationwide. It is trusted by millions of Sukis for services that are mura, mabilis, at walang
kuskos balungos (affordable, reliable, and hassle-free).
Staying true to its bricktech approach, the company introduced PalawanPay to give Sukis the flexibility to
transact anytime, anywhere — pwede sa branch, pwede sa app. Beyond remittances, PalawanPay also
provides convenient access to bill payments, mobile load top-ups, pawn renewals, QR Ph scan-to-pay
transactions, and gold and jewelry purchases.
The Palawan Group of Companies operates under the supervision of the Bangko Sentral ng Pilipinas
(BSP).
For more information, go to Palawan Pawnshop and PalawanPay Websites.
3/19/2026 11:36:00 PM
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