12/12/2025 07:41:00 PM
JENG
During the Business of Design Week 2025, Infinix announced a landmark strategic partnership with Pininfarina, the iconic Italian design house with a 95-year legacy of shaping some of the world’s most celebrated automobiles, as well as groundbreaking products across sectors such as luxury lifestyle, architecture and yachting. This collaboration marks the beginning of a new flagship design series, with the Infinix NOTE 60 Ultra set to become the first smartphone to emerge from this alliance.
From the legendary curves of the Ferrari Testarossa to the iconic silhouette of the Alfa Romeo Spider, every creation bearing the Pininfarina badge has stood as a masterpiece of Italian design and innovation since 1930. Now Pininfarina brings its heritage and lifestyle - steeped in elegance and performance - to a smartphone. The upcoming “Infinix NOTE 60 Ultra design by Pininfarina”, marks a milestone not only for the studio but for the industry.
Infinix joins the collaboration at a moment of extraordinary global momentum, with shipments and market share soaring. According to IDC's Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the largest quarter-on-quarter shipment increase in Southeast Asia in Q2 2025. By uniting Pininfarina’s iconic design philosophy with Infinix’s drive for technological innovation, the alliance aims to set a new benchmark for premium smartphone craftsmanship and introduce high-end, design-driven experiences to a global audience.
"As we collaborate with leading partners across different fields, we are steadily advancing Infinix’s journey toward premiumization," said Tony Zhao, CEO of Infinix. "Our work with Pininfarina is an important step in strengthening the design foundation of our future products, beginning with the NOTE 60 Series. This partnership reinforces our commitment to deepening investment in high-end design and establishing a new aesthetic benchmark for future flagship products.”
Fabio Calorio, Senior Vice President of Brand at Pininfarina, said: “Partnering with Infinix on this project has been a great opportunity both to express Pininfarina’s legacy of Italian design excellence into the realm of technology and to apply our principles, based on the combination of beauty and performance, in order to make a lasting impact on the user experience. For nearly a century, our brand has shaped new ways of living, been synonymous with purity, timeless design, and emotion in form — values that perfectly align with Infinix’s vision of innovation.”
As Infinix and Pininfarina are gearing up to usher in a new era of premium mobile design, full details on the device’s design philosophy, features, and availability will be announced in the coming days.
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