World famous Korean pop band BTS composed of members RM, Jin, V, Suga, J-Hope, Jimin, and Jungkook, was chosen Entertainer of the Year by TIME as announced on Thursday, December 10.
According to an article released by the magazine, "BTS isn't just the biggest K-pop act on the charts. They've become the biggest band in the world full stop.
"Today, K-pop is a multibillion-dollar business, but for decades the gatekeepers of the music world – the Western radio moguls, media outlets, and number-crunchers – treated it as a novelty. BTS hits the expected high notes of traditional K-pop: sharp outfits, crisp choreography, and dazzling videos. But they've matched that superstar shine with a surprising level of honesty about the hard work that goes into it.
"BTS meets the demands of Top 40's authenticity era without sacrificing any of the gloss that's made K-pop a cultural force. It doesn't hurt that their songs are irresistible: polished confections that are dense with hooks and sit comfortably on any mainstream playlist.
"In October, they staged "perhaps the biggest virtual ticketed show of all time" during a two-night event. Big Hit, which manages BTS, went public in South Korea this year, "turning Bang into a billionaire and each of the members into millionaires, a rarity in an industry where the spoils often go to the distributors, not the creators,"
Big Hit is also among the most subscribed music accounts on YouTube, with BTS music videos breaking records set previously by other BTS music videos.
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