TCL, a global leader in consumer and one of the world's top two TV brands, is
reinforcing its commitment to innovation and improving daily life through
advanced technology. While maintaining its strong position in the TV market,
TCL is now actively pursuing leadership in the complete smart home solutions
space, encompassing air conditioners, washing machines, refrigerators, and
audio equipment.
Under the guidance of newly appointed CEO Peter Chen, TCL is setting a
new standard in home living. "My vision is to solidify TCL's presence in these
categories, ensuring that we not only continue to innovate but also enrich the
lives of consumers worldwide. As we expand globally, my goal is to ensure
that TCL remains one of the top innovators in consumer appliances,
continuing to meet and exceed the evolving needs of our customers.”
With nearly a decade of experience at TCL, Mr. Chen has witnessed the
company's evolution from a rising star to a dominant force in the TV market.
His contributions have been instrumental in building market share and
establishing TCL as a recognized leader. But Mr. Chen's goals for the
company go far beyond its current successes.
This year, TCL is prioritizing global expansion and continued product
innovation. The company's advanced technology is revolutionizing home
appliances, offering superior comfort, convenience, and efficiency, as
exemplified by the TCL White Lines category. TCL has already achieved
remarkable success in this area.
As of May, TCL has achieved the top position in terms of volume sold within
the air conditioner market. Furthermore, they have secured the No. 1 spot in
the split-type category for both ytd 2023 and 2024 in retail stores, according to
market research conducted by TRS Research.
In the refrigerator category, TCL have tailored their offerings to cater to
various market niches, with the top-mounted models capturing significant
market share. This targeted approach has allowed TCL to meet diverse
consumer needs effectively.
While in the washing machine segment, TCL has made a significant impact by
offering a diverse and high-quality product lineup. Their focus on high-end
top-load models, coupled with competitive pricing, has been a key factor in
their success. Likewise, they’ve also provided a broad range of options,
including both top-load and twin-tub models, catering to various customer
needs and preferences.
TCL's focus on delivering superior technology that fits seamlessly into
everyday life with consumers. As a result, TCL earned the No. 1 share in
front-load washing machine sales in retail stores in the Philippines based on
cumulative market share data from the beginning of 2023 through June 2024
based on TRS Research data. This accomplishment reflects TCL’s
commitment to delivering superior products that meet the needs of their
customers while maintaining affordability and quality.
“These targeted strategies have been instrumental in fueling our market share
growth, reflecting TCL’s commitment to innovation and customer satisfaction
across all Whitelines categories,” Mr. Chen enthuses.
As part of the strategy, TCL is not only committed to global growth but is also
leading the charge in sustainability and environmental stewardship. Just this
year, they are integrating advanced energy-saving technologies into their
appliances to help consumers reduce their energy consumption and lower
their utility bills. The goal is to not only enhance the efficiency of their products
but also to support their customers in making eco-conscious choices.
“Our dedication to sustainability drives us to continuously push for eco-friendly
designs and practices that minimize our environmental impact. We believe in
leveraging innovative technology to improve people’s lives, solve everyday
problems, and bring joy to families. By focusing on these principles, we aim to
inspire and empower individuals to pursue greatness while creating a safer
and healthier world for everyone,” Mr. Chen continues.
Elevate your everyday home with TCL White Lines Appliances to experience
comfort, efficiency, and a cooler significant way of living.
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company
and a leading player in the global TV industry. Founded in 1981, it now
operates in over 160 markets globally. TCL specializes in the research,
development, and manufacturing of consumer electronics products ranging
from TVs, audio, and smart home appliances.