Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, sets two new records at the year's largest shopping festival, 11.11 Big Christmas Sale. With a huge array of irresistible deals, shoppers across the region bought over 2 billion items across the festival period, smashing its previous record in 2020. Excitement peaked on November 11, with visits spiking 5.5 times in the first two hours compared to an average day.
Martin Yu, Director at Shopee Philippines, said, "It brings us great joy to see the impact of our 11.11 Big Christmas Sale on shoppers, businesses, and our local communities. The digital economy continues to present many opportunities for growth, and we want to enable more people to benefit from this growth by increasing e-commerce adoption and helping more consumers and businesses go online. At the same time, we are humbled that we can use our platform to give back to the wider community and support those in need. We look forward to creating more impact for our users in the months ahead."
Helping more shoppers access, benefit from the digital economy
11.11 Big Christmas Sale encouraged more people to access and enjoy the benefits of online shopping, particularly those outside major cities where digital awareness has been relatively lower. This resulted in an 5-time increase in the number of shoppers from rural and smaller towns, who were able to enjoy the convenience of accessing a wider variety of products on Shopee.
Beyond convenience, the 11.11 Big Christmas Sale also brought shoppers and businesses closer together. More than 3.5 billion messages were sent on the in-app Shopee Chat on November 11, as shoppers were able to interact live with sellers and get more information prior to making their purchases.
As a secure and seamless mobile wallet, ShopeePay continued to accelerate adoption of digital payments at the 11.11 Big Christmas Sale. Across the region, more shoppers used ShopeePay to pay for their Shopee orders seamlessly, especially outside big cities where ShopeePay transactions grew 9 times from an average day.
Creating a record boost for businesses of all sizes
For businesses in the region, the 11.11 Big Christmas Sale was a springboard for growth and recovery. Local sellers benefited from the spike in shopping activity, as those joining 11.11 for the first time saw their orders surge 18 timescompared to an average day.
Additionally, Shopee Mall continued to attract many shoppers who were drawn to the attractive discounts and exclusive deals from their favorite brands.
11.11 Big Christmas Sale highlights in the Philippines
Shop from the 11.11 Big Christmas Sale: https://shopee.ph/m/christmas-sale
Download Shopee for free on the App Store or Google Play Store.