TCL Ranked as Global Top 2 TV Brand for Two Consecutive Years

TCL Electronics, a leading consumer electronics brand, has again been recognized as the Global Top 2 TV Brand by the market research company Omdia.

According to Omdia’s Global TV Sets Report 2023, TCL has maintained its second position in the global TV market by brand for the second year in a row, with a total of 25.26 million units in TV shipment which represents a 12.5% market share. This achievement was driven in part by the company’s successful premium TV offerings, which include a series of Mini LED TVs that were introduced in 2023. This product segment has experienced rapid growth in recent years and continues to enjoy remarkable market demands.

With the goal of expanding and enhancing its premium TV product portfolio, TCL launched the world’s first Mini LED TV back in 2019, also making it the first company to mass-produce Mini LED TVs. With its multiple proprietary Mini LED technologies and strong algorithm capabilities, TCL is delivering unparalleled display quality and a premium viewing experience with its TVs.

TCL has also released a series of Mini LED TVs measuring 98 inches and above in the past year. Notably, the world's largest 115-inch QD-Mini LED TV made its debut in North America during CES 2024, boasting over 20,000 local dimming zones and a peak brightness of 5,000 nits.

In 2024, TCL remains dedicated to raising the bar for Mini LED TV technologies and inspiring greatness among users worldwide through its innovations.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

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Ben&Ben and Calum Scott to Join Ed Sheeran in '+ - = ÷ x Tour' Concert in Manila, Philippines

In less than 2 weeks, fans in the Philippines will have the incredible opportunity to witness the biggest music event of the year, the highly anticipated Ed Sheeran '+ - = ÷ x Tour' in Manila, happening on March 9, 2024, at the SMDC Festival Grounds, Paranaque City, with special guests Calum Scott and our very own OPM artist, Ben&Ben. Also, in response to popular demand new seats have been added as well as a new General Admission (Cat 8) Section.

The 9-piece Filipino indie folk-pop band Ben&Ben is composed of twin brothers Miguel Benjamin and Paolo Benjamin on acoustic guitars and vocals, Poch Barretto on electric guitar, Keifer Cabugao on violin, Andrew De Pano and Toni Munoz on percussion, Pat Lasaten on keyboards, Agnes Reoma on bass, and Jam Villanueva on drums. They are known for their songs Leaves, Make It With You, Panindigan Kita, Maybe The Night, and Pagtingin. The band has received numerous awards, including an Asia Artist Award, an Aliw Award, an NME Award, two Myx Music Awards, and 16 Awit Awards. In 2020, they placed 29th on the Billboard Social Top 50 Chart, and Spotify recognized the group as the most-streamed Filipino artist of all time for having more than two billion streams.

This multi-awarded OPM band marked a significant milestone in their career during their Homecoming Concert in 2022 promoted by Ovation Productions by drawing a massive crowd of 65,000 Liwanag (Ben&Ben fandom name). It was a testament to the band’s meteoric rise in popularity. The event was held at the outdoor SMDC Festival Grounds, where Ed Sheeran’s '+ - = ÷ x Tour' will also take place in March.

As the concert of Ed Sheeran in the Philippines draws nearer, excitement is reaching a fever pitch, with fans eagerly counting down the days until they can witness this once-in-a-lifetime experience, and it will be a night to remember. More tickets are now available at ovationtickets.com and smtickets.com. Physical tickets can now be purchased at any SM tickets outlet for 20,500 (CAT1 Reserved Seating) /18,500 (CAT 2 Reserved Seating) /16,500 (CAT 3 Reserved Seating) /14,500 (CAT 4 Reserved Seating)/ 11,500 (CAT 5 Reserved Seating) /6,500 (CAT 6 Standing), 3,000 (CAT 7 Standing), and new section added at 1,500 (CAT 8 Standing) plus ticketing charges. This event is presented by AEG Presents, Ovation Productions, and Smart.

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Inspired for More Greatness, KATHRYN BERNARDO Finds Her Perfect Match in TCL ELECTRONICS

TCL Electronics, a leading consumer electronics brand and the world's top two TV brand, renews its enduring partnership between one of the country’s most beloved celebrities and the most influential endorser Kathryn Bernardo as their brand endorser.

“I just renewed my contract with TCL Electronics so I am very excited with the partnership that we’ll be doing this year,” Kathryn enthuses during the contract signing session held at her studio.

The partnership was sealed at Baked Studios last February 6. Present in the contract signing were Loyal Cheng - TCL PH Chief Executive Officer (CEO), Shae Xiaoling Yu - Marketing Head and Joseph Cernitchez - Brand Manager.

This partnership is truly a match made for Kathryn as she vividly remembers her childhood having their TCL TV and the bonding moments with her family. Having grown up with the TCL brand. “I would remember that big gray box, wala pang smart TV dati and ang ganda ng memories ko with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.”

(L-R) TCL Marketing Head Shae Xiaoling Yu, TCL PH Chief Executive Officer Loyal Cheng, TCL Brand Endorser Kathryn Bernardo and TCL Brand Manager Joseph Cernitchez

She continues, “I didn't expect that one day, move forward to 2023 when I first became their brand endorser that’s why I'm so grateful and it's also a humbling experience for me coz I grew up with TCL and now, they’re offering other products pa like Air Conditioner, Washing Machine, and Refrigerators. It's also more interesting because they have more offers on TVs with a lot of models/options and so much more. So nakakatuwa na nag grow din yung brand kasabay ko.”

Aligning with TCL’s brand message of ‘Inspire Greatness’, Kathryn’s journey on becoming the most-sought-after actress in the Philippines has become an inspiration to a lot of people. She has become a perfect embodiment of empowerment and ambition that continues to illuminate and inspire more.

Likewise, TCL continues to strive harder to develop and roll out innovative products to uplift the Filipino lifestyle.

As for TCL, the executives have all praises for the 27-year-old actress in helping the brand to set the trail as a leader in the industry.

“We are very thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” TCL Electronics Philippines CEO Loyal Cheng says.

Kathryn will be headlining upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners and Refrigerators.

“We are planning for a lot of things for Kathryn for this partnership and we are very happy to have her onboard once again. She’s a perfect match for TCL. She has become an inspiration for a lot of people. Just like TCL’s brand message, she also strives to ‘Inspire Greatness’ that is why a lot of people also aspire to be successful like her,” says Shae Xiaoling Yu, TCL’s Marketing Head.

“I’m looking forward to a lot of exciting launches for TCL products. I’m also grateful that we have partnered once again. For someone who have grown up and loved TCL ever since as a kid, it's such a happy feeling to be part of their biggest campaigns this year,” Kathryn testifies.

TCL Electronics is also set to launch its newest air conditioner model in a few weeks. Likewise, TCL has a growing list of innovative consumer electronic products - from TVs and smart appliances such as Washing Machines, Air Conditioners, Refrigerators, and Air Purifiers. The company strongly upholds its promise to continue to Inspire Greatness for more Filipinos.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.

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Malaysian Singer-Songwriter Lunadira Stuns with Debut Album Called "i'll be alright, right?"

Malaysian singer-songwriter LUNADIRA releases her highly-anticipated debut album 'i'll be alright, right?' via TONGTONG Asia. The slow, scintillating reveal of the album's first four singles ("OVERTHINKING" & "GO SLOW", title track "i'll be alright, right?", and "crying over nothing (wah wah)") offered a sneak peek into the artist's labyrinthine emotions, navigating the tumultuous waters of life, love, and self-discovery. 

Fans can listen to the album here: symphony.to/lunadira/ibar-album

Renowned for her saccharine vocals and lyrical brilliance, Lunadira tells stories that unfold like delicate flower petals, blending vulnerability, joy, and introspection. In 'i'll be alright, right?' she bears a weariness with a thin veil of hope, streaked with familiar melancholia that’s heavy to feel but so easy to bop to. Balancing on this tightrope exemplifies how deft she has become as an artist since her salad days. From R’n’B to garage and grunge, she shapeshifts through a spectrum of genres and moods that constitute the pop of our times – eclectic and moving; fun and sultry.

She explains, "'i'll be alright, right?' as an album is a returning to one's self. It is not a celebration but an observation of the uncertainty of life and dealing with that ungracefully, and accepting that there is grace in uncertainty." Collaborating with longtime musical partner Reddi Rocket on the project, Lunadira explores new musical territories, emphasising authenticity over conventionality in their production process.

Having retreated into a creative cocoon after the release of her last project 'Tangerine' in 2020, Lunadira has been re-discovering her sonic identity on the journey of completing her new album, honing in on and refining her craft – ever-evolving and boundless – to reflect her lived experiences in its truest form through her songwriting and sound.

The release of 'i'll be alright, right?' follows her recently-announced debut appearance at Joyland Bali 2024, where she will be playing alongside artists including James Blake, Kings of Convenience, and The Walters.

Watch LUNADIRA - "i'll be alright, right?" Official Music Video HERE

More About LUNADIRA

Growing up in Kuala Lumpur, Malaysia with music on the radio and MTV shaping a young Nadira, the enigmatic songstress had her start like many of her peers, posting earnest covers on the Internet until the first original track "Forever’s Not Our Thing" lifted her from anonymity.

Following a slew of annual lovelorn laments, Lunadira’s collaborative EP with Reddi Rocket 'Tangerine' was released in 2020 to considerable fanfare, with the buoyant lead single "Hoodie" becoming an instant favorite, effectively expanding her reach of listeners.

The wide-eyed sweetness that oozed from 'Tangerine' has been sharpened by a personal reckoning that occurred during the COVID-19 pandemic. She emerged from it a woman still grappling with existential ponderings along with a heightened awareness of herself and her main mode of catharsis—songwriting.

In her debut album 'i’ll be alright, right?', Lunadira boldly confesses a sense of being unmoored, and thus endears herself to fans – like the rest of us, she doesn’t have all the answers. Through her introspection, we see the parts of ourselves that also struggle; just like her, we want to know whether we’ll be alright.

Tastemakers around the world have taken notice of the rising artist as she has taken on the mantle as the first-ever Malaysian artist to perform on the COLORS stage. This landmark achievement has opened doors to further opportunities abroad, including invitations to perform at 2023's South By Southwest (SXSW) in both Austin and Sydney. Lunadira has shared the stage with global artists like Sabrina Carpenter, NxWorries, and Daniel Caesar, and is looking forward to what 2024 will bring, kicking off with her performance at Joyland Bali 2024.

Stream 'i'll be alright, right?' here: symphony.to/lunadira/ibar-album

'i'll be alright, right?' Tracklisting:

1. forever's not my thing 

2. OVERTHINKING 

3. GO SLOW 

4. i'll be alright, right? 

5. BITTER 

6. I HATE IT HERE 

7. BIRTHDAY 

8. WISH U WERE DEAD 

9. crying over nothing (wah wah)

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How Influencer Marketing Drives Business Growth in the Digital Age

Kat Bautista, General Manager of NYMA

In today's digital landscape where authenticity and personal connections are greatly valued, influencer marketing has become an indispensable strategy for brands seeking meaningful engagement with their audiences. The move towards genuine, relatable content was so impactful that Merriam-Webster named “authentic” as its Word of the Year for 2023. This trend is expected to maintain its prominence in the current year, further emphasizing the importance of authenticity in digital marketing strategies.

Recognizing this, NYMA, the talent management arm of KROMA Entertainment, has embraced influencer marketing as a core offering. They understand how influencers can help brands connect deeply with their audiences, creating meaningful partnerships that tell impactful stories.

"At NYMA, we're committed to driving success for our clients through innovative influencer marketing strategies. We believe that the future of marketing lies in authentic, meaningful connections, and we're here to help businesses make those connections," said Kat Bautista, General Manager of NYMA.

Diving deep into every niche, NYMA's roster boasts influencers spanning lifestyle, sports, food, and more.

NYMA began its journey as a talent management agency driven by a vision to nurture emerging talents in the digital space. Today, they have seized the opportunity to expand their services, having a separate influencer management group from those that look after talents, in response to the evolving needs of brands. NYMA's influencer roster spans various niches and diverse voices, including basketball player CJ Cansino, beauty and music content creator Janina Vela, and viral food vlogger Jujumao. This expansion underscores NYMA's unwavering commitment to innovation and passion for influencer marketing.

Harnessing the power of influencers for brand success

Influencers hold substantial sway in the Philippines, one of the world's most socially connected countries. A 2023 Rakuten Insight survey revealed that approximately 86% of Filipino social media users follow at least one influencer - a statistic far exceeding the global average of 22.6%.

Rouella Chan, Head of NYMA’s Influencer Management Arm

"Brands can tap into this influence to reach new heights," states Rouella Chan, Head of NYMA’s Influencer Management arm. "Through strategic partnerships with influencers, they can connect with consumers, gain their trust, and benefit from creative perspectives. This also helps brands remain relevant, particularly with millennials and Gen Z who primarily rely on social media for information and recommendations." NYMA understands that each client has unique needs. From the onset of every campaign, they focus on understanding each client's goals, target market, and overall marketing objectives. "When our clients come to us, we help them clarify their overall vision and help them set clear, attainable goals," said Chan, who has been in the entertainment business for nearly a decade.

To ensure relevance, they also conduct a detailed analysis of their client's target audience, encompassing demographics, interests, and preferences. Chan explained, "We select influencers whose fan base closely mirrors the target audience. We also maintain a balanced mix of micro and macro influencers and celebrities to provide a varied reach from niche to broad."

One of NYMA’s milestone campaigns was with a major international entertainment business in 2023. “We designed a strategy for the premiere of one of their flagship programs that utilized an ecosystem of influencers to penetrate a niche audience of millennials and Gen Z who are into adventure, fantasy, and science fiction,” Chan said. “Capitalizing on their collective influence and encouraging cross-promotion of content, we significantly amplified the campaign’s reach and impressions. This boosted the brand’s visibility in the country.” Beyond providing clients with impactful influencers, NYMA uses proprietary tools to monitor key metrics across all campaigns and platforms. This ensures business success and offers valuable insights for future strategy optimization.

Building trust and ensuring authenticity

As the landscape of influencer marketing evolves, maintaining trust among influencers, brands, and their target audience is more critical than ever. The rise of short-form videos on platforms like TikTok and Instagram and an increased demand for authenticity have reshaped the industry. "Audiences are increasingly looking for authenticity, favoring real content over staged content," Chan notes.

NYMA takes a strategic approach to matching brands with influencers whose values align with theirs, ensuring that endorsements are authentic and resonate with audiences.

But the authenticity doesn't stop there. Chan said that NYMA believes in creative freedom. The company encourages brands to allow influencers to showcase their products or services in a way that fits their unique style. Overly scripted or rigid content can often come across as inauthentic, which can harm the influencer's credibility and the brand's image. By empowering influencers to create content that is true to their voice, NYMA ensures a more authentic and effective influencer marketing strategy.

The future of influencer marketing

NYMA has adapted to current industry trends and changes but has their sights set on the future. They anticipate a growing reliance on data-driven strategies and long-term partnerships between brands and influencers in 2024. With AI set to play a more significant role in content creation, NYMA remains committed to ensuring content authenticity.

Bautista and Chan, deep in discussion about the future of NYMA's talent and influencer lineup.

Under Bautista's visionary leadership, NYMA plans to scale their team and influencer base to meet increasing demand. "Our overarching goal is to act as a catalyst, bridging the gap in discoverability and fostering mutually beneficial relationships within our dynamic ecosystem."

With an understanding of traditional and digital channels, NYMA is revolutionizing the marketing landscape by placing genuine, meaningful connections at their core. By bridging the gap between brands and influencers, they are not just facilitating partnerships, they are actively shaping the future of marketing - one authentic connection at a time.

For more information about NYMA and its influencer marketing services, please visit www.nyma.ph.

About KROMA

KROMA Entertainment is a TraDigital Entertainment company that brings together passionate content creators, the best talent, and innovative technology to produce fresh and engaging entertainment for the Filipino audience. KROMA offers entertainment across screens and formats, be it films, series, podcasts, TV shows, music, digital content, or events. Its brands ANIMA, Secret Menu, LIVE MNL, NYMA, Kroma PubCo and PIE form a unique ecosystem to create trailblazing experiences for its clients and audiences.

About NYMA

NYMA is a talent agency that nurtures trailblazers to break through all media spaces. NYMA’s vision is to be the home of Filipino talents in the country and bring Filipino entertainment to the world. To learn more about NYMA, visit nyma.ph.

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"Can't Buy Me Love" is The Most-Watched Show on iWantTFC

More and more viewers all over the country are hooked on Caroline (Belle Mariano) and Bingo's (Donny Pangilinan) blossoming romance and journey in the Kapamilya hit drama series "Can't Buy Me Love," which is currently the most-watched show on iWantTFC.

The Donbelle starrer remains one of the top shows on Netflix. It also records over 200,000 peak concurrent views daily.

Meanwhile, netizens also praised Belle's acting prowess in the confrontation scene wherein her character revealed that she knew about the truth behind her mother's death.

In the latest development of the story, Caroline found out that her mother got murdered and Cindy (Agot Isidro) might be the suspect. She is now eager to seek justice for her mother's death and take over her father's company.

On the other hand, Bingo was devastated seeing his mother, Annie (Ina Raymundo), again after she abandoned him years ago.

In the middle of this chaos, Bingo still got the chance to confess his feelings for Caroline but reassured her that it was not his priority right now.

Will his confession make a change in their relationship? What will be Caroline's next steps in her plans to take over GLC?

Continue to watch the hit series on Kapamilya Channel, Kapamilya Online Live, A2Z, Jeepney TV, Cinemo, TFC IPTV, and TV5. You can also stream it in advance on Netflix and iWantTFC.

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Check Out These Exclusive Glam Shots of "Avatar: The Last Airbender" Stars Gordon Cormier and Dallas Liu

These are too cute not to share! Check out these glam shots of Gordon Cormier and Dallas Liu.

Plus, more glam shots of the Avatar: The Last Airbender cast!

Click HERE for more.

Netflix's "Avatar: The Last Airbender" is a live-action reimagining of the beloved animated series following Aang, the young Avatar, as he learns to master the four elements (Water, Earth, Fire, Air) to restore balance to a world threatened by the terrifying Fire Nation.

Water. Earth. Fire. Air. The four nations once lived in harmony, with the Avatar, master of all four elements, keeping peace between them. But everything changed when the Fire Nation attacked and wiped out the Air Nomads, the first step taken by the firebenders towards conquering the world. With the current incarnation of the Avatar yet to emerge, the world has lost hope. But like a light in the darkness, hope springs forth when Aang (Gordon Cormier), a young Air Nomad - and the last of his kind - reawakens to take his rightful place as the next Avatar. Alongside his newfound friends Sokka (Ian Ousley) and Katara (Kiawentiio), siblings and members of the Southern Water Tribe, Aang embarks on a fantastical, action-packed quest to save the world and fight back against the fearsome onslaught of Fire Lord Ozai (Daniel Dae Kim). But with a driven Crown Prince Zuko (Dallas Liu) determined to capture them, it won’t be an easy task. They’ll need the help of the many allies and colorful characters they meet along the way.

Avatar: The Last Airbender is now streaming, only on Netflix.

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ABS-CBN Studios' Primetime Shows Mark Major Plot Twists

ABS-CBN Studios' primetime shows are ushering in major plot twists in their stories, with “FPJ’s Batang Quiapo” at the forefront as it celebrates a new chapter for its first anniversary. These shows are available to watch every night on Kapamilya Channel, A2Z, and TV5.

“FPJ’s Batang Quiapo” dropped an action-packed trailer for the series’ exciting new chapter featuring mind-blowing revelations and new characters who will cross paths with Tanggol (Coco Martin) such as Tessie Tomas, Jaime Fabregas, Nonie Buencamino, Malou Crisologo, Elijah Canlas, Ara Davao, Dan Alvaro, Renz Fernandez, and Yce Navarro.

Coco also leads the cast in celebrating the show’s milestone with the Filipinos in a series of thanksgiving events via a motorcade across different areas in the country, with the next stop happening in Baguio this March 2, and going house-to-house to interact with fans.

Meanwhile, aside from “FPJ’s Batang Quiapo,” viewers can continue to get their nightly dose of the full Kapamilya primetime TV experience by watching ABS-CBN Studios’ popular teleseryes every weeknight on Kapamilya Channel, A2Z, and TV5.

In “Linlang: The Teleserye Version,” which airs at 8:45 PM, the pulsating drama intensifies as Victor (Paulo Avelino) finally confirms the secret affair of his wife Juliana (Kim Chiu) with his own brother Alex (JM de Guzman).

Viewers also feel the ‘kilig’ in “Can’t Buy Me Love,” which airs at 9:30 PM, as Caroline (Belle Mariano) and Bingo (Donny Pangilinan) develop a deeper bond as they discover secrets about their traumatic childhood now that Annie (Ina Raymundo), Bingo’s estranged mother, returns into their lives.

Weekends are also made more fun with the airing of back-to-back music shows in a new season of “The Voice Teens” (Saturdays at 7:15 PM and Sundays at 7 PM on Kapamilya Channel and A2Z; weekends at 7:15 PM on TV5) and “I Can See Your Voice” (Saturdays at 8:45 PM and Sundays at 8:30 PM; weekends at 8:45 PM on TV5).

Meanwhile, almost P1.5 million of total prizes are up for grabs for viewers of ABS-CBN Studios' primetime programs via “Primetime Panalo.” Viewers who would like to join must tune in to “FPJ’s Batang Quiapo,” “Linlang,” “Can’t Buy Me Love,” “The Voice Teens,” and “I Can See Your Voice” on any of the following platforms - Kapamilya Channel, A2Z, TV5, Kapamilya Online Live, or iWantTFC, scan the QR code that will be flashed on screen or log-in via www.joinnow.ph/KOL, and submit their answer for the question of the day.

Additionally, primetime show viewers now have an online ‘tambayan’ where they can have fun and chat during Kapamilya Online Live’s gap show “Primetime Bayan,” which is hosted by Melai Cantiveros and Jennica Garcia.

Get the complete Kapamilya primetime experience by watching “FPJ’s Batang Quiapo,” “Linlang,” “Can’t Buy Me Love,” “The Voice Teens,” and “I Can See Your Voice” every night on Kapamilya Channel, A2Z, TV5, Kapamilya Online Live, iWantTFC, and TFC.

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