The multi-talented Chris Cahilig wears many hats - producer, director,
public relations entrepreneur, talent manager, published poet, and political
adviser.
As president of Insight 360, Cahilig runs one of the most influential public relations,
marketing, and social media consultancy firms in the Philippines. And through his
agency’s subsidiary, Insight 360 Films, Cahilig has crafted full-length movies and short
films, made riveting for their plots, characters, and purpose.
The road to Cahilig’s personal nirvana, however, is paved by a string of award-worthy
short films, earning for him the title, “King of Branded Shorts”. This close to home as
Cahilig’s short films have reaped honors at local and international film festivals.
And now CinemaWorld is showing three of Cahilig’s select short films across Asia
various traditional pay tv and streaming platforms.
A multimedia entertainment company incorporated and headquartered in Singapore,
CinemaWorld is an international movie service showcasing award-winning movies, box
office hits, and critics' favorites from around the world - the "first and only pan-Asian
movie service to do so.” Launched in 2012, CinemaWorld has rapidly gained audiences
in territories that include Taiwan, Malaysia, Indonesia, Vietnam, China, Sri Lanka, and
the Philippines.
Believing in the “articulating, emotive, and transcendent power of films to touch people’s
hearts,” CinemaWorld gives immense value to films, features, and shorts—and their
filmmakers and audience. This led to the launch of CinemaSHORT, a service expansion
that aims at the trendier and younger - including the young minded - audience. As a
platform, CinemaSHORT showcases quality short films from young and independent
Asian filmmakers.
CinemaWorld describes the short film industry in Asia as a “largely untapped but
incredibly dynamic industry.” And to Cahilig’s acclaim, CinemaWorld found not just one,
but three gems in its archives: Cahilig's branded shorts titled ‘Pitaka’, ‘The Belt’, and
‘The Bully’.
According to CinemaWorld, Filipino director Chris Cahilig’s award-winning works were
chosen to be part of CinemaSHORT as these well-produced short films show a deeper
meaning behind them. As the movie service points out, “The underlying themes of
brotherhood, loyalty, and the dangers of bullying are well woven into the screenplay,
making Cahilig’s stories highly relatable.”
CinemaWorld likewise asserts that short films are vital tools in telling the stories of
ordinary people. “Connecting audiences from different parts of the world to beautiful
films is our mission, and CinemaSHORT provides a unique curation of short films that
often reflect untold stories from various regions."
Cahilig shares his excitement on the opportunity to be part of all this. “I believe short
films have the capacity to make indelible marks in the industry. This was affirmed when
my short films went viral locally and earned international recognition. “And now
CinemaShort’s streaming of ‘Pitaka’, ‘The Belt’, and ‘The Bully’ once more attests to
how my short films were remarkably written, shot, and produced.”
To date, Cahilig is one of the most sought-after Filipino directors for his seamless blend
of branding and well-told stories. His short films have succeeded not only in promoting
brands but also in drawing millions of organic views.
For instance, “Pitaka” (The Wallet) tells the story of a hardworking brother who is
determined to put his younger brother through school. Competing in over 15
international film festivals across the globe, “Pitaka” has garnered over 40 million views
on various social media platforms, including Facebook.
Known Filipino film critic Tito Valiente lauded the film for its exquisitely crafted
storytelling. In his film review, he said, “The whole drama works and well-thought-out
advertising can be engaging.”
A must-watch for high-school students, “Pitaka” uses Filipino poetry to add depth to its
story. This, and the film’s excellent cinematography, handed “Pitaka” the following
awards: Best Digital Ad Category at the 40th Catholic Ma
ss Media Awards and Best
Illustrated Poem in the 2018 Wales International Film Festival. “Pitaka” also made it to
international film festival screenings in the US and Italy.
Featuring a more daring and fun storyline, “Sinturon” (The Belt), Cahilig’s most viewed
and most viral branded short film, now has 44.5 million organic views on YouTube. Its
theme of marital fidelity also created a loud buzz on social media. Netizens mentioned
the effective use of the belt as a metaphor, and cited the plot twist as a noteworthy
storytelling device.
Finally, “The Bully,” Cahilig’s socially relevant and heart-rending short film, tells the story
of an alumnus returning to his alma mater to talk about bullying and its consequences,
only to evoke a scene that haunts him to this day.
“The Bully” has been tagged as a must-see for students and their parents as it tackles
the age-old issue of bullying and its deleterious effects on mental health.
All told, CinemaWorld affirms the exceptional qualities of these short films. "Their
relatability, down-to-earth and simple narratives, combined with the talent of the cast,
crew, and director make them the right fit for CinemaSHORT. We are happy to have
Director Cahilig’s works in our platform."
For his part, Cahilig vows to continue partnering with brands to bring meaningful
narratives to life, especially through short films.
“Pitaka,” “Sinturon,” and “The Bully” are now available to watch in various territories in
Asia through CinemaWorld .