Demonstrating a shared vision for health, wellness, and community spirit, the Palawan
Group of Companies, the country's trusted leader in financial services, recently
supported JCI Manila's highly anticipated Colorfest Carnival Run 2026 held on May 31,
2026, at the SM MOA Concert Grounds. The event drew over 8,000 enthusiastic
runners, families, and fitness advocates for an energetic morning filled with vibrant
colors, meaningful camaraderie, and a shared commitment to mental health awareness.
Organized by JCI Manila, the Colorfest Carnival Run 2026 successfully fused the
excitement of a fitness fun run with the whimsical charm of a carnival. Participants of all
ages navigated routes splashed with vivid, eco-friendly color powders while enjoying
carnival-themed activations, games, and entertainment booths throughout the venue.
"JCI Manila believes advocacy becomes more meaningful when people actively
participate rather than simply observe. Through events like this, individuals can
contribute to a larger movement while demonstrating solidarity with those facing mental
health challenges," said Edison Ke, President of JCI Manila.
As the event's major partner, the Palawan Group of Companies reinforced its
commitment to supporting initiatives that promote community well-being and meaningful
social impact.
Palawan executives, from left to right: Chief Marketing Officer Bernard Kaibigan, CSR Manager Angela Villanueva,
and IMC Head Jeff Dimaano, joined JCI Manila’s Colorfest Carnival Run.
JCI Manila officers stand united at the JCI Manila Colorfest Carnival Run, taking meaningful strides to
raise awareness, spark conversations, and support mental health in our communities.
"Palawan Group hopes to help build stronger, healthier, and more resilient communities
by supporting initiatives that address issues affecting Filipinos' well-being. Our
collaboration with JCI Manila reflects our ongoing mission to support initiatives that uplift
the well-being of Filipino families. Seeing the community come together in such a joyful,
active celebration of health is truly inspiring," said Angela Villanueva, CSR Manager of
the Palawan Group of Companies."
At the event, Palawan Group brought interactive activations and merchandise giveaways, while highlighting its
integrated financial services designed to make everyday transactions easier and more accessible for Filipinos
nationwide.
Through interactive on-ground activations, Palawan Group engaged participants and
showcased its seamless financial ecosystem, highlighting how its trusted services
continue to bring convenience, accessibility, and financial empowerment closer to
Filipinos nationwide.
Beyond supporting the event experience, the Palawan Group of Companies
underscored the importance of advancing conversations around mental health and
contributing to initiatives that create lasting impact in communities.
"We believe that this is a very important step towards a better Philippines, where
psychologically and emotionally healthier Filipinos thrive, and where there is no place
for stigma and judgment about mental wellness. Together with JCI Manila and the
Philippine Mental Health Association, we at the Palawan Group of Companies believe
that no one should suffer alone in silence," said Bernard Kaibigan, Chief Marketing
Officer of the Palawan Group of Companies.
JCI Manila expressed appreciation to its partners and sponsors whose support helped
make the event possible. The collaboration demonstrated how organizations can work
together to champion active lifestyles, mental health awareness, and stronger
community engagement.
The festivities culminated in a grand post-race celebration featuring live music, colorful
countdowns, and exciting raffle draws, leaving participants energized and eager to
attend future editions of the event.
More importantly, the event translated participation into meaningful action. Proceeds
from the initiative will support the renovation of the wellness facility at the Philippine
Mental Health Association, creating a more supportive environment for individuals
seeking mental health services and reinforcing the shared goal of promoting greater
awareness, understanding, and care for mental wellness.
Palawan’s mascot Pikoy joined runners at the Colorfest Carnival Run 2026, reflecting how collaboration
between the private sector and community organizations helps transform advocacy into action.
The success of the Colorfest Carnival Run 2026 highlights the impact of meaningful
partnerships between community organizations and the private sector, demonstrating
how collective action, advocacy, and community engagement can create positive
change for Filipinos.
About Palawan Group of Companies:
The Palawan Group of Companies has been a trusted partner of Filipinos for four decades. Its products
and services include Palawan Pawnshop, Palawan Pawnshop Jewelry, Palawan Express Pera Padala
(Domestic and International), Palawan ProtekTODO, Palawan Gold, Palawan for Business, Palawan
Credit, and its e-wallet arm, PalawanPay, which is now trusted by 22 million Filipinos.
Today, the Palawan Group is one of the country’s fastest-growing financial institutions and the market
leader in pawning and remittance, with over 70,000 branches, Pera Padala outlets, and PalawanPay
Money Shops nationwide. It is trusted by millions of Sukis for services that are mura, mabilis, at walang
kuskos balungos (affordable, reliable, and hassle-free).
Staying true to its bricktech approach, the company introduced PalawanPay to give Sukis the flexibility to
transact anytime, anywhere — pwede sa branch, pwede sa app. Beyond remittances, PalawanPay also
provides convenient access to bill payments, mobile load top-ups, pawn renewals, QR Ph scan-to-pay
transactions, and gold and jewelry purchases.
The Palawan Group of Companies operates under the supervision of the Bangko Sentral ng Pilipinas
(BSP).
6/11/2026 01:02:00 AM
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