Converge Super FiberX Xponential Tour Lights Up Naga with KZ Tandingan

Converge ICT Solutions Inc., the fastest-growing broadband service and technology provider in the Philippines, brought energy and excitement to Naga City as the Converge Super FiberX Xponential Tour made its tour stop at Plaza Rizal.

Today, the internet has become an essential part of everyday life, opening new opportunities for people to work, learn, create, build businesses, enjoy entertainment, and stay connected with family and friends. As digital technology becomes increasingly woven into everyday life, Converge continues to create experiences that celebrate not only technology, but also the people whose passions, talents, and aspirations thrive through meaningful connections.

More than a concert, the Xponential Tour gives local artists and creators the opportunity to share the stage with established performers. It celebrates individuals who are making a positive impact in their communities and highlights how connection can create opportunities and bring people together.

Leading the celebration was singer-songwriter KZ Tandingan, whose journey from Davao to becoming one of the country's most respected artists embodies the spirit of Xponential. Her story shows how talent, perseverance, and the right support can help people reach their full potential.

"To me, being Xponential means constantly growing, pushing your limits, and inspiring others along the way. It's about making the most of every opportunity and becoming the best version of yourself," said KZ.

As more households, businesses, and creators across the Bicol Region embrace digital opportunities, Converge continues to deliver reliable connectivity that helps communities stay connected and unlock new possibilities

"Bicol is full of Xponentials. Through this platform, we want to celebrate local talent and create experiences that bring communities together. It's one way we support and empower the communities we serve," said Ms Orange Ramirez, VP and Brand & Marketing Head of Converge ICT Solutions.

Leveraging our position as the architect of the nation’s first end-to-end pure fiber infrastructure, Converge continues to deliver fast, reliable, and consistent connectivity through Converge Super FiberX, its flagship fiber broadband service. Designed to meet the demands of today's connected households, Super FiberX supports multiple devices and users simultaneously, making it ideal for remote work, online learning, streaming, gaming, content creation, running online businesses, and staying in touch with loved ones. With dependable high-speed internet, Filipino families can stay productive, pursue their passions, and enjoy seamless digital experiences at home.

The Xponential Tour illustrates Converge's belief that strong connections go beyond technology. By bringing together communities, creators, and inspiring personalities, the platform showcases how connectivity can help people pursue their passions, share their talents, and create a greater impact.

Stay tuned for the next stop of the Xponential Tour and future Converge events. For more information, visit www.convergeict.com or follow the company's official Facebook page at www.facebook.com/ConvergeICT.

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JMFYANG, KAIREN, GELEX, and FRANSETH Serve Sweet Surprises on “ASAP XP”

Kapamilya love teams JM Ibarra and Fyang Smith, Kai Montinola and Jarren Garcia, Gelo Rivera and Alexa Ilacad, and Francine Diaz and Seth Fedalin back-to-back with ASAP OPM icons Zsa Zsa Padilla, Alexa, Kai, Esang De Torres, Carmelle Collado, and Elha Nympha headline “ASAP XP” in Victorias City, Negros Occidental this Sunday (July 5), 5:30 PM on ABS-CBN sa ALLTV2, A2Z, Kapamilya Channel, Kapamilya Online Live,iWant, and TFC.

Feel the excitement as Kapamilya love teams JM and Fyang, Kai and Jarren, Gelo and Alexa, and Francine and Seth delivers a sweet performance.

Witness the powerhouse vocals of the Divine Diva Zsa Zsa, alongside new-gen divas Alexa, Kai, Esang, Carmelle, and Elha.

Experience the best of OPM in a spectacular opening number from Martin Nievera, Ogie Alcasid, Zsa Zsa, Erik Santos, Angeline Quinto, Darren, Alexa, Mikki Claver, Jason Dy, Marko Rudio, Kai, Esang, Elha, Jona, Carmelle, Lani Misalucha, Klarisse De Guzman, with G-Force.

Prepare to be captivated by a breathtaking solo performance from Asia's Songbird Regine Velasquez.

Keeping the energy high is a dance break from Gelo, Nate Porcalla, Mikki, Jane De Leon, AC Bonifacio, Kolette Madelo, Bianca De Vera, Jeremy Glinoga, Jameson Blake, Brent Manalo, Ralph De Leon, and River Joseph.

Adding to the excitement is a talent-filled champions' showdown from Erik, Angeline, Melissa Dueñas, Jona, Claudia Louisse Eliver, Jason, Emmanuel Pescador, Klarisse, Hannah Grace Espadon, and Rolly Beloria.

Serving as the hosts this weekend are Martin, Ogie, Alexa, Francine, and Seth.

Catch the country’s award-winning musical variety show, “ASAP XP,” every Sunday at 5:30 PM on ABS-CBN sa ALLTV2, A2Z, Kapamilya Channel, Kapamilya Online Live on Facebook and YouTube, iWant, TFC, and a delayed telecast on Jeepney TV at 10:00 PM.

For updates, follow @abscbnpr on Facebook, X, Instagram, and TikTok, or visit www.abs-cbn.com/newsroom.

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Come Dine With Me: Celebrity Philippines Premieres on July 23 Exclusively on HBO Max

New original reality series Come Dine With Me: Celebrity Philippines will premiere on July 23, exclusively on HBO Max, with four new episodes dropping every subsequent Thursday.

Expect the unexpected, gorgeous styling and plenty of drama on Come Dine With Me: Celebrity Philippines and follow select local celebrities in the Philippines as they take turns to host the ultimate dinner party, across 20 episodes.

Starring Ogie Alcasid, KaladKaren, Maymay Entrata, Marina Summers, Martin Nievera and more, the series is produced by ABS-CBN Studios and is adapted from ITV Studios' global hit, Come Dine With Me.

Stream Come Dine With Me: Celebrity Philippines on HBO Max from July 23.

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Smart Expands Home WiFi Postpaid to 100+ Stores, Offers 50% Off for New Subscribers

Mobile services provider Smart Communications, Inc. (Smart) is bringing fast and reliable home internet closer to more Filipinos as it expands the availability of Smart Home WiFi Postpaid to over 100 Smart Stores nationwide, making it easier for customers to get connected without the need for fiber lines or complex installations.

The Smart Home WiFi fixed wireless access postpaid service is now available in Smart Stores across North Luzon, Central Luzon, South Luzon, National Capital Region (NCR), Visayas, and Mindanao. This expansion caters to over 1.3 million households in 3,200 barangays nationwide, enabling customers to conveniently check their coverage, apply for a plan, and take home a plug-and-play internet device on the same day.

"We want to be more than just a service provider; we aim to be a dependable partner in our subscribers' journey toward their goals," says Marjorie Garrovillo, First Vice President and Co-OIC at Smart. "By expanding to more communities, we are enabling more Filipinos to seamlessly connect and focus on what matters most—whether that’s staying close to family, excelling in school, or starting a new passion project."

This expanded in-store availability underscores Smart’s commitment to making next-generation connectivity more inclusive, accessible, and convenient for Filipinos nationwide.

Plans designed to power your aspirations

Designed for young urban families, work-from-home professionals, and students, Smart Home WiFi Postpaid offers two plans tailored to different household usage needs.

Home Plan 1499 comes with Unlimited 5G data and a FREE plug-and-play modem that supports seamless connections for multiple devices.

On the other hand, Home Plan 999 features 200GB of 5G data, a daily 2GB bonus, and a convenient data rollover feature that lets subscribers carry over unused data from their main allocation. This plan requires a one-time modem fee of ₱995.

Both plans include a 24-month lock-in period and grant access to Smart Perks and GigaPoints rewards, adding even more value to the subscription. For added flexibility, subscribers can also conveniently boost their data through the Smart Online Store or Smart App with add-on packages tailored to their specific needs.

To ensure a worry-free experience, customers can easily confirm coverage by checking for a 5G indicator on their Smart mobile phone and by entering their barangay on the Smart Home WiFi Postpaid website 5G checker.

Every plan is backed by a 30-day money-back guarantee, allowing customers to return their device if 5G signal is not available at their address.

Limited-time offer

To make the offer even more compelling, Smart is rolling out a limited-time promo that gives new subscribers even more value in their first months of service.

From now until August 31, 2026, new Smart Home WiFi Postpaid subscribers and existing Home Plan 999 subscribers upgrading to Home Plan 1499 - can enjoy 50% off their monthly service fees for the first four months.

Under this promo, Home Plan 999 subscribers will pay only P499.50 per month for the first four months, while Home Plan 1499 subscribers will pay only P749.50 during the same period, before reverting to the regular monthly rates for the remainder of the 24-month contract.

With this offer, customers can experience fast, reliable, and affordable 5G connectivity as they transition to a smarter home setup.

Sign up for a Smart Home WiFi Postpaid Plan now by visiting the nearest Smart Store. For more updates, visit smart.com.ph/homewifipostpaid and follow Smart on Facebook, Instagram, TikTok, X, and YouTube.

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Sparkle World Tour Returns Bigger Than Ever, Bringing Filipino Talent to Canada and Australia in 2026

Sparkle GMA Artist Center is once again taking Filipino entertainment to the global stage.

Sparkle World Tour returns this 2026 with an even bigger lineup, bringing world-class performances to Filipino communities in Canada and Australia. Building on the overwhelming reception of the previous tours, Sparkle continues its commitment to connecting with Kapuso fans and Filipinos abroad through live entertainment that celebrates Filipino artistry, music, and culture.

The 2026 tour kicks off in Toronto, Canada, where Sparkle artists will headline Taste of Manila on August 15-16 at Wilson Ave. & Bathurst St. 

Audiences can look forward to performances from Miguel Tanfelix, Jillian Ward, Shuvee Etrata, Rochelle Pangilinan, Paul Salas, Jessica Villarubin, and Beki Velo, promising two days of music, laughter, and unforgettable entertainment.

The celebration continues in Calgary as Sparkle joins Fiesta Filipino 2026 from September 4-7 at Eau Claire Plaza. Featured performers Rochelle Pangilinan, Paul Salas, and Shuvee Etrata will bring their signature talents to one of Canada's biggest Filipino cultural festivals, further strengthening the ties between the Philippines and the Filipino-Canadian community.

Sparkle World Tour closes in Australia this November with comedy icon Ai-Ai delas Alas taking center stage for her much-awaited "Tanging Ina Mo Tour." The tour will visit Sydney (November 20), Canberra (November 21), Brisbane (November 27), and Melbourne (November 28), bringing Ai-Ai's trademark humor and energy to Filipino audiences Down Under.

After proving that Filipino talent knows no borders, Sparkle World Tour 2026 is set to create even more lasting memories, bringing the warmth, joy, and spirit of home to our global Pinoys wherever they may be.

The Sparkle World Tour is one of Sparkle’s biggest international projects, aimed at bringing homegrown entertainment to overseas Filipinos while strengthening cultural pride across the globe. The tour is presented by Sparkle GMA Artist Center in partnership with Taste of Manila, Fiesta Filipino, StarShine Entertainment Production, and GMA Pinoy TV.

For updates about Sparkle World Tour 2026, visit GMANetwork.com and follow the official social media accounts of Sparkle.

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Bonjour Bakery Wraps Successful Finale as One of Rakuten Viki’s Top-Viewed Titles in SEA

Rakuten Viki, the global streaming destination for Asian entertainment, announced that Bonjour Bakery has concluded its 8-episode run as the platform's top-performing Korean variety series across Southeast Asia.

The series debuted at No. 1 on Rakuten Viki's weekly rankings in Southeast Asia following its premiere and maintained its momentum through the finale. Bonjour Bakery held the No. 1 position in Indonesia, the Philippines and Malaysia for five consecutive weeks and remained in the Top 3 throughout its run.

The performance marks a milestone for the Southeast Asia-exclusive series, which brought together four prominent Korean actors in an unconventional bakery setting. Veteran actress Kim Hee-ae, known for her performances in The World of the Married and Moonlit Winter, led the front-of-house team alongside Kim Seon-ho, whose roles in Hometown Cha-Cha-Cha and Start- Up earned him a large following across Asia. In the kitchen, actor Cha Seung-won served as head pâtissier, with actor Lee Ki-taek joining as his assistant.

Set in a rural bakery café, the series centers on a "Yes Senior Zone" concept that welcomes guests aged 65 and older for conversations over French-inspired desserts and coffee.

Described by its producers as Korea's first "Senior Dessert Café," Bonjour Bakery departed from competition-focused variety formats, placing the stories, memories and life experiences of its guests at the center of each episode.

At the series' press conference, Lee Ki-taek reflected on the experience, saying, "The final scene especially stays with me. It moved me so deeply that I couldn't stop crying. My view of the people around me has become warmer and broader."

Series writer Kim Ran-ju reflected on the show's message, saying, "If this show makes viewers want to take their parents out for something delicious, that alone means we've achieved our goal." Kim’s sentiment underscores the series' emphasis on family relationships and shared experiences.

Audience reception further underscored the series' popularity, with Bonjour Bakery earning a 9.8/10 rating from 739 reviews on Viki, making it one of the platform's highest-rated variety series. Viewer feedback frequently highlights the program's "healing" and "heartwarming" qualities, praising its focus on meaningful interactions with senior citizens, celebration of community, and the cast's sincere dedication to serving elderly guests. The strong audience response suggests Bonjour Bakery resonates not only as an entertainment program, but also as a reflection on family, community, and intergenerational connection.

While Korean variety programming spans a wide range of formats, Bonjour Bakery distinguishes itself through its slower-paced, conversation-driven approach. The series joins Rakuten Viki's growing slate of Korean variety content, which includes titles such as Heart Signal 5 and Kumusta, reflecting the platform's continued expansion beyond scripted drama programming.

All 8 episodes of Bonjour Bakery are now available to stream on Rakuten Viki in Malaysia, Indonesia, the Philippines, Singapore and Thailand.

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Caprice Cayetano is Fully Embracing Her "Sidequest Era" and Loving Every Minute of It

From acting to arts and crafts, gaming sessions, and even dreams of becoming a pastry chef, rising teen star Caprice Cayetano is proving that she's far from limiting herself to just one passion.

Fresh off her reality show win, the 17-year-old actress is embracing what many Gen Zs call their "sidequest era" - trying new hobbies, discovering hidden talents, and simply enjoying the journey without feeling pressured to have everything figured out.

"Whenever I have free time after work, I explore different sidequests," Caprice shares. "I make bracelets, play mobile games, and hopefully soon, I'll start baking pastries."

For Caprice, every hobby reveals a different side of who she is.

One of her favorite creative outlets is bracelet-making, a skill inspired by her mother, who used to create and sell handmade accessories. "That's where I realized how patient I can be," she says. "You string the beads one by one, and when you finish, there's a different kind of fulfillment."

Her love for food, meanwhile, comes from her father.

"I'm really excited to try baking pastries. If Daddy is known for his main dishes, maybe someday I'll be known for pastries," she laughs. Like many teenagers, gaming is also part of her downtime.

"I discovered mobile gaming through my cousins, who are also my best friends. They're my gaming squad."

Caprice says exploring different interests has helped her discover more about herself - a mindset she believes many in her generation share. "I think we Gen Zs enjoy having lots of sidequests because they help us discover new things about ourselves and even the paths we may want to pursue."

That adventurous spirit is also what makes her the perfect fit as the newest face of Smart Prepaid's Power All offers.

"I'm really happy to be part of the Smart family because I've actually been a Smart subscriber since I got my first phone eight years ago," she says. "Now I get to enjoy it even more as one of the Smart ambassadors."

Whether she's scrolling through TikTok, posting carefully curated Instagram photos, or staying connected with fans online, Caprice says music is always part of the experience.

"I love choosing the songs for my posts because they help tell the story and match the vibe of every photo."

As for what's next, Caprice isn't putting herself in a box anytime soon.

Beyond acting, she's already looking forward to exploring new passions—including vlogging, singing, and whatever exciting "sidequest" comes her way.

Her advice to fellow Gen Zs?

"Keep exploring. Choose sidequests that genuinely make you happy because those experiences help you become the best version of yourself." 

Smart prepaid subscribers may register to the new Power All offers via the Smart Online Store, the Smart App, their preferred mobile wallet app, by dialing *123# or by visiting the nearest Smart Store or authorized retailers nationwide.

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EastWest Dream Run Returns for Its Second Year

Launched in 2025 as part of EastWest's 30th Anniversary celebration, the inaugural EastWest Dream Run brought together around 14,000 runners, dreamers, and families nationwide. Building on that momentum, the EastWest Dream Run returns in 2026, inviting Filipinos once again to lace up, show up, and run for their dreams.

In partnership with RUNRIO, one of the country's leading race organizers, EastWest is bringing the EastWest Dream Run to four cities in 2026 - Manila, Clark, Iloilo, and Cagayan de Oro. Expanding beyond last year's three-city run, the addition of Clark, Iloilo, and Cagayan de Oro allows the event to reach more communities and welcome more Filipinos into a movement that encourages people to run for their dreams while celebrating fitness, personal milestones, aspirations, and everyday victories that make every journey meaningful.

The Manila leg will take place on August 2, 2026, at Filinvest City in Alabang, while the Clark leg is scheduled for August 30, 2026 at Filinvest Mimosa Plus Events Grounds. Together, the two races will welcome runners of all ages and experience levels to be part of a growing community united by a shared belief: every dream begins with a single step.

Running Toward Something Meaningful

The EastWest Dream Run is a celebration of movement, perseverance, and progress. Whether participants are chasing a personal best, crossing their first finish line, or simply enjoying the experience with family and friends, the event offers an opportunity to pause, reflect on how far they've come, and look ahead to where they want to go next.

Participants may choose from 1K Dog Run, 3K, 5K, 10K, and 21K race categories, making the event accessible to everyone—from first-time runners and fur-parents to seasoned enthusiasts looking for a new challenge. Runners will enjoy multiple inclusions and entitlements like the exclusive race bib, race singlet, dog bandana, finisher’s towel, 21K finisher’s shirt, loot bag, and finisher’s medal.

For the Manila leg, runners will make their way through Filinvest City, a green and walkable urban community whose tree-lined roads and open spaces provide an ideal setting for a refreshing and enjoyable race experience.

Following the Manila leg, the EastWest Dream Run heads to Clark on August 30, 2026, at the Filinvest Mimosa Plus Events Grounds. The event extends the celebration of fitness, community, and personal achievement to Central Luzon, giving more runners the chance to be part of an experience that encourages them to keep pursuing their goals, one step at a time.

Dreams in Many Forms

Building on the success of last year's event, EastWest Dream Run 2026 aims to create even more opportunities for people to come together, celebrate milestones, and pursue goals alongside a supportive community.

“At EastWest, we believe that dreams come in many forms. For some, it's owning a home, starting a business, or securing a brighter future for their family. For others, it's crossing a finish line they once thought was out of reach,” said Martin Reyes, SVP & Chief Marketing Officer. “Beyond making banking easier for Filipinos, we aim to support them in every step of their journey. The EastWest Dream Run reflects that same spirit of moving forward with purpose. We're excited to welcome runners once again as we celebrate the journeys, milestones, and aspirations that connect us all.”

Coach Rio de la Cruz, Founder of RUNRIO, shared his enthusiasm for the event's return.

“The response to the inaugural EastWest Dream Run showed how much people value events that bring together fitness, community, and personal achievement. We're excited to continue that journey this year and create another memorable race experience for runners of all backgrounds and abilities,” he said.

Register and Be Part of the Journey

Registration for the EastWest Dream Run 2026 is now open. Participants may register through the official event website at www.eastwestbanker.com/dream-run-2026.

EastWest cardholders can also enjoy added value when they sign up. Runners who pay using their EastWest Credit Card may receive a Php 500 rebate with a minimum single-receipt spend of Php 3,000 on Dream Run registration, as part of an ongoing promo running until October 18, 2026. Beyond the race itself, participants can look forward to a vibrant race village filled with fun activities, interactive booths, exclusive giveaways, and exciting surprises from EastWest's partners and sponsors. Supporting this year's Dream Run are Filinvest, Quest Plus Conference Center (Manila & Clark), Mimosa Estate Plus, Visa, EastWest Ageas, and many other brands, with more partners expected to join as race day approaches.

Whether you're chasing a new personal record, running alongside loved ones, or simply taking the first step toward a goal you've been putting off, the EastWest Dream Run 2026 is an invitation to keep moving forward—one stride, one milestone, and one dream at a time.

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Get Concert-Ready: 5 Tips to Make the Most of Puregold OPM Con Generations 2026

One oxytocin-fueled night, powerhouse OPM acts, and thousands of fans - all these await concertgoers at Puregold OPM Con Generations 2026, the sold-out music event that’s touted to be one of the country’s biggest and loudest celebrations of Original Pilipino Music.

Returning to the Smart Araneta Coliseum on July 11, this year's edition raises the bar with its most diverse lineup yet, bringing together SB19, Ben&Ben, Alamat, Flow G, Skusta Clee, SunKissed Lola, G22, KAIA, and XONARA in one spectacular show.

From P-pop and hip-hop to folk-pop and rock, the talents in this year’s concert showcase the many sounds shaping today’s OPM landscape. If you’re among the lucky fans who have secured tickets, here are five tips to help you make the most of your OPM Con experience.

Stay hydrated and fuel your energy. Concerts can test your endurance, especially with a packed lineup. To sustain your energy throughout the show, remember to drink plenty of water and eat a full meal before entering the venue. Kindly note that reusable tumblers, drinks, and food are not permitted inside.

Arrive early - and explore the venue. As with any major concert, expect long lines for security checks and venue entry, especially as showtime approaches. Showing up two to three hours before the concert gives you enough time to clear security, find your seat, and explore the exciting brand booths in the vicinity before the show begins.

While in the area, make time to visit the Negosyo Fan Zone located at the second floor of Puregold Cubao, where several local businesses will be offering handmade and custom fan merchandise. The fan zone will also hold fun interactive activities, perfect for commemorating the concert or supporting your favorite OPM artists. Best of all, it’s open to everyone, whether or not you have a concert ticket.

Dress for an all-night concert marathon. Prioritize comfort, as you’ll be singing, dancing, and cheering for hours. Wear breathable clothing and comfortable sneakers, and avoid bringing anything that might weigh you down. Think concert-ready, not just photo-ready.

Pack only the essentials. Bring your ticket, valid ID, phone, wallet, and a fully charged power bank. Packing light makes security screening faster and lets you move comfortably throughout the venue. To avoid delays at the entrance, review the event’s prohibited-items list before leaving home.

Finally, soak in every moment. Take photos, film your favorite chorus, and share the excitement online, but don't spend the entire evening brandishing your phone. OPM Con Generations was conceptualized to unite different generations and fandoms in one unforgettable celebration. Some of the night’s best memories will come from singing with thousands of fellow fans, discovering new artists, and witnessing once-in-a-lifetime performances that can only happen when the country’s biggest musical acts share one stage.

With history-making demand, a genre-spanning lineup, and immersive fan experiences topping it all, Puregold’s OPM Con Generations 2026, like its previous iterations, will be more than just a concert. It will be a grand celebration of our country’s evolving music, and the Filipinos who continue to make OPM thrive.

For updates, like @puregold.shopping on Facebook, subscribe to Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.

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Premiere Condoms Turns Modern Dating Into Must-Watch Entertainment with New TikTok Series "Almost Lovers"

PREMIERE Condoms has a simple belief: relationships can be messy, but staying safe shouldn't be. Guided by that belief, the brand is bringing the realities of modern romance to the screen through Almost Lovers, a new original TikTok series that explores the excitement, uncertainty, and emotional complexities of dating today.

Every generation has its own love story. Today's love story unfolds through coffee dates, late- night conversations, unread messages, and relationships that often exist somewhere between friendship and forever. Almost Lovers captures these familiar moments through the story of Romeo and Julie, offering an authentic look at the emotional highs and lows of modern romance while reinforcing the importance of making safe choices.

Premiering on July 6, Almost Lovers follows Romeo and Julie as they navigate the excitement, uncertainty, and emotional complexities of modern relationships. Told through 20 bite-sized episodes released every weekday at 7:00 PM, the series embraces the fast-paced, mobile-first storytelling that has become second nature to today's audiences, delivering relatable moments in a format designed for the platforms where young Filipinos already consume entertainment.

Leading the series is actress Karina Bautista, who has steadily built a reputation through a growing body of work in television and film after first capturing audiences' attention on Pinoy Big Brother. Joining her is actor Migs Almendras, whose recent performances have showcased his versatility and emotional depth, making the pair a fresh on-screen tandem for a story centered on vulnerability, connection, and the uncertainties of love.

Behind the camera is director and screenwriter Rodina Singh, whose thoughtful, character- driven storytelling brings emotional honesty to Almost Lovers. Known for exploring complex relationships through a contemporary lens, Singh lends an authentic voice to a series that reflects the realities of modern romance.

"Modern relationships are full of moments that are exciting, confusing, hopeful, and sometimes heartbreaking. We wanted Almost Lovers to feel like a story audiences could genuinely see themselves in. At its heart, it's about people trying to figure out love while navigating the realities that come with it," said Rodina Singh, director of Almost Lovers.

For PREMIERE Condoms, the series reflects a broader effort to engage young adults through stories that feel relevant to their lives rather than traditional brand messaging. By weaving its advocacy naturally into entertainment, the brand hopes to encourage healthier conversations around relationships and safer sex in a way that feels accessible, relatable, and free from stigma.

"Young people don't separate entertainment from everyday life. They discover stories, build communities, and start conversations on platforms like TikTok. Almost Lovers allows us to meet them in a space they already enjoy while reinforcing a message that has always been at the heart of our brand: love and relationships may be complicated, but choosing to have fun safely shouldn't be," said Karl Mark Villapaz, Brand Marketing Manager of PREMIERE Condoms. As Filipino audiences continue to embrace digital-first storytelling, Almost Lovers demonstrates how entertainment can capture attention and create space for meaningful conversations about relationships, intimacy, and making informed choices.

Almost Lovers premieres on TikTok on July 6, with new episodes released every weekday at 7:00 PM.

PREMIERE Condoms is a brand under TRUST, the Philippines' leading provider of family planning and reproductive health products.

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