Music festivals prove that music transcends generations, bringing people together
through shared rhythm and experience. It creates an undeniable energy that unites the
crowd, turning every beat into a moment of collective celebration. This year, TCL - the
Triple Global Top 1 TV Brand, the world’s leading force in Fresh Air AC sales, and a
trusted name in home appliances - is once again bringing back TCL CoolFest Y3, co-
presented by Abenson, the Philippines’ Number 1 Household Appliance Store. Set to be
the biggest, loudest, and coolest CoolFest yet, the highly anticipated event happens on
May 17, 2026, at the Market! Market! Activity Center.
Building on the success of its previous editions, TCL CoolFest Y3 promises an even
more spectacular experience strengthened by Abenson’s dedication to delivering quality
appliances and enhanced shopping experience that connect customers with the latest in
home innovation and entertainment. Guests can look forward to electrifying
performances from sought-after artists, an immersive showcase of TCL’s latest smart
home innovations, and special appearances from the brand’s beloved ambassadors.
Inspired by vibrant tropical celebrations, this year’s CoolFest transforms the venue into
a lively summer destination that blends Filipino cultural elements with refreshing
textures, festive colors, and playful experiences - creating the perfect backdrop for
music, entertainment, and innovation.
“Through TCL CoolFest, we transform innovation into an experience by bringing our
latest technology closer to the people. Now in its third year, we’re taking everything to a
much bigger stage at the Market! Market! Activity Center. With Abenson as our co-
presenter, this is shaping up to be the ultimate summer event. We’re excited to make
this year’s CoolFest even bigger and more memorable for everyone,” Mr. Peter Chen,
TCL CEO shared.
For Abenson, the partnership represents another milestone in its long-standing
relationship with TCL. United by a shared commitment to improving the lives of Filipino
consumers, both brands continue to champion innovation and customer satisfaction.
“We have always valued our partnership with TCL, a brand that consistently delivers
life-enhancing technological innovations. By combining TCL’s innovation with Abenson’s
‘Super Service,’ which includes Easy Financing, Fast Delivery, and Professional
Installation, we continue to share one goal - providing Filipino customers with the best
experience possible. Together, both brands go beyond product showcases to deliver a
complete lifestyle experience. With Abenson as co-presenter, the experience is
enhanced through curated product displays, on-ground assistance, and Super Service
support that helps customers explore and upgrade their home solutions more
seamlessly,” Apple Ma, Retail Marketing Head, Abenson.
A Cooltura Summer Treat
Get ready to swoon! The Juans are officially joining TCL CoolFest Y3. More than just a
pop group, these guys are legitimate musicians who craft their own signature
sound - as heard in hits like 'Umaga' and the heartbreakingly famous 'Hindi Tayo
Pwede.'
If you’re a fan of Asia’s Superstar and TCL’s main ambassador, Kathryn Bernardo, here
is your lucky chance to see her up close. She’s returning to TCL CoolFest Y3 for an
afternoon of fun and games that you definitely won’t want to miss. Catch TCL CoolFest Y3: Cooltura Summer Fest happening on May 17, 2026 at Market!
Market! Activity Center.
For more information and announcements, check out Abenson’s Facebook and
Instagram accounts and TCL’s official Facebook and Instagram accounts.
About Abenson:
Abenson is the Philippines’ Number 1 Household Appliance Store. For 55 years, Abenson has grown to
become the country’s largest appliance and gadget store with 150 branches nationwide and an online
superstore at abenson.com. Committed to bringing the good life to every Filipino home, Abenson offers
100% original products and prides itself on delivering Super Service, including Easy Financing, Fast
Delivery, and Professional Installation.
About TCL Philippines:


5/15/2026 08:31:00 AM
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