Riding the momentum of their historic sweep at the 61st Anvil Awards, TCL
Electronics, the Triple Global Top 1 TV Brand and the leader in Fresh Air AC
sales, has reached another landmark milestone this 2026. The tech giant
officially sealed its contract renewal with Asia’s Superstar, Kathryn Bernardo,
for the fourth consecutive year. This partnership highlights the shared pursuit
of excellence, seamlessly merging TCL’s world-class innovation with the
country’s brightest star to continue 'Inspiring Greatness' across the nation.
The partnership was formally formalized during a contract-signing ceremony
held in Pasay on January 30. In attendance were TCL Deputy Marketing
Director Shae Yu and TCL Brand Manager Joseph Cernitzchez, alongside
Kathryn’s management team, VCM led by Francis Vidanes, collectively
marking a new chapter of collaboration and shared vision for the brand.
“Kathryn Bernardo has become integral to the TCL brand in the Philippines.
Her credibility, consistency, and influence reflect our pursuit of excellence. We
are excited to strengthen this partnership and create campaigns that continue
to inspire Filipinos nationwide. Her connection with audiences helps bring
TCL’s innovation and values closer to everyday Filipino homes,” said TCL
Brand Manager Joseph Cernitchez.
Kathryn’s decision to renew was a natural one, having witnessed and
contributed to the brand’s meteoric rise over the last four years. She is eager
to embark on this next chapter, noting that her personal journey has
beautifully mirrored TCL’s own evolution from a market challenger to a global
industry leader.
“Seeing TCL achieve these new milestones makes me so proud! Our
partnership works so well because our missions are perfectly aligned. I’ve
always wanted to work with a brand that never stops innovating, and I’m so
happy to be growing alongside a team that truly 'Inspires Greatness,” she
enthused.
For Kathryn, this partnership is deeply personal. As she navigates life in her
own abode and enters her ‘adulting’ stage, she has decisively curated her
space with the very products she represents. It is a testament to how TCL’s
innovation supports her journey as a modern, independent woman.
“I feel so blessed to have a home powered by innovation I can truly depend
on. It’s definitely made me even more of a home buddy! There’s nothing I love
more than staying in and getting lost in the incredible picture quality of my
TCL QD-Mini LED TV,” she added.
Staying in has never been more refreshing. Kathryn’s ultimate home
companion is her TCL FreshIN 3.0 Airconditioner, which brings next-gen
comfort to her space. With its intuitive voice control, she doesn't even have to
lift a finger; the FreshIN responds to her every command, making her
relaxation time completely seamless.
“I guess the best kind of luxury is being able to enjoy the quiet moments. I’m
happy to enjoy it with TCL FreshIN AC. I love having smarter, quieter, cooler
moments at my home while I’m saving energy and making it easy to control
the temperature through the offline voice control,” Kathryn enthused.
Even with a demanding schedule, Kathryn Bernardo manages her home life
with surprising ease, thanks to the TCL Super Drum C682. What used to be a
tedious chore is now a seamless part of her routine; with the Super Drum's
intuitive controls, she simply loads her laundry and starts the cycle with a few
taps. This high-performance efficiency allows her to reclaim her time and
focus on what truly matters while the C682 handles the rest.
There’s a special kind of joy Kathryn finds in the simple task of grocery
shopping for her home. She loves being personally involved in choosing what
goes into her kitchen, and she relies on the TCL Free Built-In Refrigerator to
keep everything fresh. With its sleek, flush-fit design, it integrates perfectly
into her space, supporting her lifestyle as a modern, hands-on homeowner
who values both style and substance.
Navigating the complexities of 'adulting' has become a much more graceful
journey for Kathryn. She’s incredibly grateful to TCL for being her 'co-pilot'
through the adulting stage, turning everyday house chores into seamless
experiences that let her truly enjoy the independence of having her own
space.
Words can’t quite capture Kathryn’s appreciation for how TCL has
empowered her during this pivotal chapter. From managing her first home to
mastering daily responsibilities, she credits the brand’s innovative technology
for giving her the ease and confidence she needs to thrive in her adulthood.
With so much excitement, she said, “I’m so proud to grow with TCL, and I’m
personally looking forward to the new innovations they have in store. I know
these products will be a total game-changer—not only for my own home but
for every Filipino who loves the ease and comfort of smart living. There is so
much to look forward to!”
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a
leading player in the global TV industry. Founded in 1981, it now operates in over
160 markets globally. TCL specializes in the research, development, and
manufacturing of consumer electronics products ranging from TVs, audio, and smart
home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.
2/06/2026 01:01:00 AM
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