BE:FIRST Reflects on a Monumental 2024 and Teases Their Highly Anticipated 2025 World Tour

As the world rings in a new year, Japanese boy group, BE:FIRST, takes a moment to reflect on an extraordinary 2024 and shifts their focus on 2025 – a year that will see the group mark their global breakthrough with their first-ever World Tour.

With groundbreaking achievements in Japan through their management, BMSG, Inc., and abroad, BE:FIRST is now ready to elevate their music and reach even greater heights in the year ahead, while continuing to redefine the boundaries of J-pop.

2024: A Year of Unforgettable Milestones

The group took their artistry to new heights through collaborations, including “Hush-Hush” and “Royal” with Korean boy group - ATEEZ, 2 powerful tracks which married both groups’ distinct styles. The collaboration showcased BE:FIRST’s ability to cross genres and borders, further enriching their sound and reaching diverse audiences globally.

The release of their second studio album, ‘2:BE’, demonstrated BE:FIRST’s artistic growth. The album featured an eclectic mix of tracks ranging from their lead song “Blissful”, the high-energy viral hit “Boom Boom Back”, their standout, thought-provoking single ‘Masterplan’ and emotional ballad, “Glorious” to name a few. ‘2:BE’ explored themes of growth, identity, liberty and resilience, resonating deeply with audiences worldwide. To top this off, BE:FIRST’s latest single, “Sailing”, recently became the ending theme song for the globally beloved anime ‘ONE PIECE’.

2025: Global Horizons Beckon for BE:FIRST

In 2024, BMSG’s CEO and renowned Hip Hop rapper, SKY-HI shared that BE:FIRST’s success in Japan sets the stage for global movements and collaborations rooted in constantly pushing artistic boundaries, fostering creativity, mutual respect and shared values.

With their monumental successes propelling the group forward, BE:FIRST is ready to make 2025 a year to remember for their overseas fans, or affectionately known as BESTY.

The group has begun their journey towards a major milestone – The ’BE:FIRST DOME TOUR 2024-2025 "2:BE"’, will take place at iconic venues across Japan, including Tokyo, Osaka, Nagoya, and Fukuoka, solidifying their status as leading artists and performers in the Japanese music industry. To top things off, for the first time, BE:FIRST will embark on a global tour, bringing their electrifying performances to an international audience. While details remain under wraps, the group is already hinting at unforgettable moments for fans worldwide, on top of even more groundbreaking music releases and collaborations that will continue to redefine J-pop on a global scale.

Message from BE:FIRST:

“We are incredibly grateful for everything we have achieved in 2024. From starting to perform at dome venues in Japan to having ‘Sailing’ as the ending theme for episodes of ‘ONE PIECE’, it has been an awesome and unforgettable year for us. As we begin 2025, we cannot wait to meet our fans across the globe and create new memories together. Thank you for being part of this amazing journey with us. Let’s make 2025 even more extraordinary!”

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HONOR Sets New Guinness World Record for HONOR X9c 5G

It is official! 

Leading smart devices provider HONOR Philippines created history as its upcoming phone HONOR X9c 5G just set a new Guinness World Record for “The Most People Performing a Mobile Phone Drop Test Simultaneously” after 264 participants simultaneously dropped the latest HONOR X9c 5G. 

The toughest phone HONOR X9c 5G is set to be officially launched on January 10 live on Facebook (https://bit.ly/X9cLaunch_PR).

“A win for HONOR is a win for the Filipinos. Prior to its launch, the toughest phone already has already set a Guinness World Record and this is a feat for everyone who supported us since day one. But we still have big news to share with everyone so stay tuned on January 10,” said HONOR Philippines Vice President Stephen Cheng.

The new HONOR X9c 5G sports an all-angle triple defense feature that has an SGS 5-Star rating for Drop Resistance. It also defied an industry standard as it can withstand up to two-meter drops.

HONOR X9c 5G also has water resistance feature with an IP65M rating. It can be submerged up to 25cm deep for a maximum of 5 minutes.

The biggest surprise of HONOR for the HONOR X9c 5G is the boiling test – a new trend that will make social media go wild yet again. With its heat resistance, the toughest phone can take extreme temperatures ranging from -40°C cold to 70°C hot.

Interested to know more about the toughest phone? Don’t dare miss its grand launch live on Facebook (https://bit.ly/X9cLaunch_PR) on January 10, 6PM!

For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop (Tiktok.com/@honorphilippines). 

To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.

In the meantime, check out HONOR’s wide array of mobile phones, tablets, and laptops at any HONOR Experience and Partner Stores nationwide or online via Shopee (https://bit.ly/HONORPHShopee), Lazada (https://bit.ly/HONORPHLaz) and TikTok Shop (https://bit.ly/HONORTikTokShop).

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“FPJ’S Batang Quiapo” Marks 100th Week with Do-or-Die Battles

“FPJ’s Batang Quiapo” opens the new year with a bang as it marks another milestone with its 100th week on-air, while also ushering in its second year anniversary celebration beginning last Monday (January 6).

The action-packed Kapamilya series, which premiered in February 2023, marked its 100th week with an explosive teaser featuring a slew of adrenaline-pumping encounters that are about to unfold in the story.

Viewers are excited for Tanggol (Coco Martin) and Olga’s (Irma Adlawan) do-or-die battle wherein someone’s life is put at major risk as Marites (Cherry Pie Picache), Tanggol’s mother, sets aside their misunderstanding and attempts to save her son.

A bombshell revelation may also lead to major developments in the series when Olga divulges the truth to Tanggol about the long-kept secret that Rigor (John Estrada) is not his real biological father.

“FPJ’s Batang Quiapo” has more surprises in store for viewers as it continues to celebrate its second year anniversary.

Don’t miss the action-packed scenes in “FPJ’s Batang Quiapo,” which is inspired by the original story of Regal Films, on weeknights at 8 PM on Kapamilya Channel, A2Z, TV5, iWantTFC, and Kapamilya Online Live on ABS-CBN Entertainment’s YouTube channel and Facebook page. The latest episodes can be enjoyed on-demand for up to 21 days after they are first streamed on Kapamilya Online Live on YouTube. Viewers who use any digital TV box at home such as the TVplus box only need to rescan their device to be able to watch “FPJ’s Batang Quiapo” on TV5 and A2Z. The show is also available to viewers in and out of the Philippines on iWantTFC, while viewers outside of the Philippines can watch on The Filipino Channel (TFC) on cable and IPTV.

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Bossjob Successfully Concludes First-Ever Kasanggayahan HR Summit in Sorsogon

Bossjob, the fastest-growing AI-powered mobile chat-first recruitment platform, marked another milestone as it successfully concluded the First-Ever Kasanggayahan HR Summit in Sorsogon Province. The event, held at Villa Isabel Hotel, gathered hundreds of participants, including HR professionals, MSME owners, and local leaders. This collaborative effort was supported by the City Government of Sorsogon, the Provincial Government of Sorsogon, the Sorsogon City BPLO Chief Rodel Ferreras, and the Department of Trade and Industry (DTI) Sorsogon, led by Provincial Director Ma. Lourdes Pancho.

In her speech, Ma. Lourdes Pancho expressed her enthusiasm for Bossjob’s expansion into the region, particularly in the province of Sorsogon. She highlighted the platform’s potential to greatly benefit Micro, Small, and Medium Enterprises (MSMEs) by streamlining their recruitment processes. “We are thrilled with Bossjob’s entry into Sorsogon. It’s a game-changer for our business sector. DTI is committed to supporting Bossjob’s initiatives that empower MSMEs in the province,” she said.

Keynote Speaker Highlights the Role of HR in Business Growth

The summit featured Darwin Rivers, an acclaimed HR professional, founder of Philippine HR Group and guest speaker, who emphasized the critical role HR plays in driving business growth. Rivers discussed the "4 E's" of managing employees effectively:

Employee Engagement 

Employee Enablement 

Employee Satisfaction 

Employee Experience

He noted that while many organizations focus heavily on employee engagement, they often overlook the equally vital areas of enablement, satisfaction, and overall experience. His insights resonated strongly with the audience, inspiring HR professionals and business owners to adopt a more holistic approach to employee management.

Bossjob’s Role in Empowering MSMEs

The event opened with a warm welcome from Feby Joy Llosala-Luneza, Growth Director of Bossjob, who expressed gratitude for the overwhelming support from local government units and partner organizations. Bossjob’s Sales Manager for Expansion, Michelle Ayo, shared an insightful presentation on how the platform can revolutionize recruitment for MSMEs by offering cost-effective, AI-driven solutions.

“Our mission is to bridge the gap between employers and job seekers in the most efficient way possible. Bossjob is here to support Sorsogon’s businesses as they grow and thrive,” said Llosala-Luneza.

A Milestone for Sorsogon’s HR Community

The Kasanggayahan HR Summit marked a significant step in fostering collaboration among HR professionals, MSMEs, and local government units. It underscored the importance of strategic HR practices and innovative recruitment platforms like Bossjob in advancing the business landscape in the countryside.

With hundreds of participants and overwhelming support from key stakeholders, this event is a testament to Bossjob’s commitment to empowering businesses and job seekers alike. It also aligns with Bossjob’s broader mission to expand its footprint in key provinces, serving as a catalyst for growth and development in the Philippines’ MSME sector.

For more updates on Bossjob’s initiatives and events, visit www.bossjob.ph.

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