Subway has just announced its latest digital ad campaign featuring noted YouTube
vlogger Kimpoy Feliciano.
With over 1.6 million subscribers to his name, Kimpoy hopes
to tap into the power and clout of his fanbase when exploring this new partnership with
Subway.
In the video, Kimpoy talks about his reputation as a lover boy who’s smitten with three
different loves - B, M, and T - that are played by the wonderfully talented Natazha
Bautista, Breena Ylaya, and Queen Semana.
Kimpoy understandably flip-flops - one is adventurous, another is practical, and the last
is health-conscious. In the end, we find that Kimpoy is hooked, not on the three ladies
but on three crave-worthy B.M.T.™ sandwiches from Subway!
Kimpoy is incredibly excited about his role in the ad. “Actually, sobrang relate ako,” says
Kimpoy. “Whenever I go to Subway, parang may sandwich palagi for any occasion. Ang
hirap talaga mamili ng favorites! No matter your mood, there’s a B.M.T.™ sandwich for
you.”
The commercial perfectly highlights the variety one gets from Subway®’s three
B.M.T.™ options. The B.M.T.™ Classic brings the thrill of a sandwich done just right.
The B.M.T.™ Double Cheese offers more flavor, an added value at a good price. Meantime, the
egg mayo B.M.T.™ Plus presents an even healthier choice for discerning eaters out
there.
For Joshua Wahiman, marketing manager of Subway Philippines, the ad sums up what
it’s like to be a Subway guest. “What can be a more relatable feeling than love?”
Wahiman says. “So we want to show the overwhelming love one can feel for all the
sandwich options at Subway. We also feel that Kimpoy did a fantastic job of conveying
this in a fun way in our latest digital ad.”
The cheeky and humorous video was crafted by some of the best creative minds in the
production industry. At the helm was award-winning director Chris Cahilig, who led an
A-List crew that included director of photography Noel Teehankee, food stylist Kia del
Rosario, and line producer Jel Planas.
They were joined by a talented post-production crew: offline editor Yvette Mijares,
online editor Kenneth Amparo, sound designer Kat Salinas, Dia Magsaysay on color,
and Paulo Almaden on scoring.
“We’re enormouly pleased with the finished product,” says Wahiman. “We look forward
to Kimpoy’s fans hopping over to Subway and experiencing first-hand how tough it is to
pick from all our amazing options.”
Check out Kimpoy's Full Confession in the video below:
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