The Philippines’ most loved health, wellness, and beauty retailer, Watsons, ushers in a new era
of self-care and confidence by officially welcoming SB19 as its brand ambassadors for 2026.
The partnership brings together two names that Filipinos trust and look up to - Watsons, known
for making health, wellness, and beauty accessible to all, and SB19, one of the country’s most
influential P-pop groups, continuing to make waves on the global stage. At its core, the
collaboration highlights the belief that confidence and excellence are built through everyday
habits.
For Watsons, self-care has always gone beyond products on the shelf. It’s about helping people
feel ready, confident, and at their best, whether for big moments or everyday routines. In many
ways, this mirrors SB19’s journey. Behind every performance is discipline, preparation, and a
commitment to continuous improvement, values that resonate strongly with how Watsons
supports Filipinos in their own daily lives.
Both Watsons and SB19 understand that what happens behind the scenes matters just as much
as what people see. From skincare and personal grooming to wellness routines that keep up
with a fast-paced lifestyle, it’s the small, consistent habits that make a lasting difference.
“SB19 represents a generation that values authenticity, hard work, and self-expression. And at
Watsons, we believe these qualities are supported by consistent self-care. “This collaboration
reflects a shared belief that everyday routines empower people to perform, create, and express
themselves with confidence,” said Jefferson L. Go, Chief Operating Officer of Watsons
Philippines.
As brand ambassadors, SB19’s Pablo, Josh, Stell, Ken, and Justin bring their signature energy,
artistry, and authenticity to campaigns that highlight Watsons’ wide range of health, wellness,
and beauty offerings. More than just faces of the brand, they represent a mindset that resonates
with a new generation - one that values growth, discipline, and staying true to oneself.
Fans, especially A’TIN and Watsons Club members, can expect more exciting moments ahead.
One of the first highlights of the partnership will be SB19’s much-anticipated performance at the
upcoming Watsons Playlist: Own the Moment happening on May 31 at SM MOA Arena, where
they are set to top-bill the show. The event brings together music, wellness, beauty, and
community, offering fans a chance to experience the collaboration in a more personal and high-
energy setting.
More than a typical endorsement, the partnership between Watsons and SB19 reflects a shared
story, one that celebrates Filipino pride, perseverance, and the power of showing up every day
as your best self.
As the collaboration unfolds, fans are invited to stay connected with Watsons Philippines
through its official social media channels—@watsonsph on Instagram, Watsons Philippines on
Facebook, and @watsonsphilippines on TikTok, for exclusive content, updates, and upcoming
campaign highlights.
About Watsons Philippines:
Watsons is the flagship health and beauty brand of A.S. Watson Group, the world’s largest
international health and beauty retailer. Today, the company operates in over 16,900 stores
across 12 retail brands in 30 markets, employing 130,000 people globally.
In 2002, AS Watson Group joined hands with SM, the Philippines' leading shopping mall
developer. The partners brought about the first Watsons stores in SM Megamall and The
Podium (Ortigas) and have since seen rapid growth. Today, Watsons operates more than 1,200
stores in the Philippines (as of January 2026).
Watsons strives to ensure that its customers get the best value for their money through monthly
promotions, special offers, and continuous consumer marketing programs. Each Watsons store
houses nothing but the best brands from top manufacturers all over the world, and also carries
its own competitively priced, high-quality private labels and brands. With more than 1000 brands
ranging from medicines, cosmetics, and fragrances to personal care items and general
merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty
solutions to each and every customer.
5/11/2026 09:01:00 PM
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