After setting a strong precedent with its 2025 debut, Puregold
officially kicked off its 2026 Hakot Relay series in Iloilo, bringing a
high-energy opening leg while providing practical value for
communities across the Visayas.
Held on April 25 along Iloilo Sunset Boulevard, Puregold brought
its Hakot Relay Iloilo to life, combining its signature race
experience with live performances from crowd-favorite Pinoy hip-
hop artists Skusta Clee and Flow G. As the first of three
nationwide stops, the Iloilo leg signaled a more expansive rollout
for the Hakot Relay in 2026.
Participants from across the region—including Bacolod, Cebu,
Antique, and other parts of Panay—made their way to Iloilo,
taking part in the activities. For many, the experience went
beyond participation, offering the opportunity to secure essential
groceries at a time when rising fuel costs and increasing prices of
everyday goods continue to impact household budgets.
Vincent Co, President of Puregold Price Club Inc., shared that the
initiative reflects the brand’s continued commitment to creating
community-driven programs that benefit Filipino households.
"We want to create experiences that bring people together while
also delivering real value to our communities—something that
reflects what Puregold stands for. The Hakot Relay is one way
we’re able to connect with Filipinos by giving them something they
can both enjoy and take home, especially at a time when basic
needs matter even more. We look forward to sharing this to more
areas and reaching even more customers,” he said.
More than a standard race format, the Hakot Relay takes on
deeper meaning in today’s context, where rising prices and
ongoing uncertainties have made everyday expenses more
challenging for many Filipinos. In this sense, it serves as a timely
response to the needs of families across the country. By uniting
people through a shared activity while allowing them to take home
essential items, the initiative reflects both a sense of community
and tangible support.
“We’re happy to introduce the Hakot Relay to more regions this
year, starting with the Visayas. It’s our way of giving back by
creating something people can enjoy collectively, while also
helping in a simple but meaningful way. Seeing that kind of
response here in Iloilo makes this leg more fulfilling for us,” said
Puregold Senior Marketing Manager Ivy Hayagan-Piedad.
The Iloilo leg also underscored Puregold’s continued strength in
mounting large-scale, on-ground experiences, building on the
success of its inaugural Hakot Relay in 2025. Race waves, loot
stations, and on-ground activations were carried out with strong
organization, ensuring that participants were able to fully
experience both the activity and its deeper purpose.
Runners crossed the finish line with finisher’s medals, grocery
bags, and exclusive event merchandise, with select waves also
receiving surprise item drops along the course. More than event
giveaways, these take-home items offered relevant
resources—something participants could use for their households
in the months ahead.
As the series continues its nationwide run, Puregold builds on a
concept that resonates for its relevance in today’s environment.
With upcoming legs set for South Luzon and Metro Manila, the
Puregold Hakot Relay 2026 reaches more communities,
delivering a panalo experience that connects people together
while responding to the everyday realities faced by Filipino
households.
Stay in the loop. Subscribe to the Puregold Channel on YouTube,
like @puregold.shopping on Facebook, and follow @puregold_ph
on Instagram and Twitter and @puregoldph on TikTok.
5/01/2026 01:08:00 AM
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