“A Family Affair” Showcases Beauty of Masbate, Excites Viewers, Trends Online

ABS-CBN Entertainment’s newest family drama series, “A Family Affair” generated social media buzz when it premiered Monday (June 27) for its puzzling storyline and showcasing the beauty of Masbate.

The series starts off with the Rodeo competition in which Paco (Gerald Anderson) shows his skills as the Rodeo King, while Cherry Red (Ivana Alawi) prepares for the town's fiesta. Cherry's strong and principled character was highlighted when her aunt (Ana Abad Santos) asked her to use her charm and be with one of the Estrella Boys.

She stood by her principles and schooled her aunt that they need to value their worth as women. "Wala po akong presyo, pero halaga meron, lahat tayo may halaga," said Cherry Red.

The first episode also showed how she was adopted by the Estrella family and her past relationship with Dave (Sam Milby). Viewers can look forward to how Cherry deals with the return of Dave from his stay in Manila and Paco's persistent feelings for her.

Netizens lauded the show on social media, commending Star Creatives, its stars, thought-provoking plot and beautiful location, which caused the #AFamilyAffair to trend on Twitter Philippines.

@JanKeerBee said, "A Family Affair is a fresh of breath air sa primetime. I like how they started the story. Kaagad may palaisipan sa atin. This is not your typical family drama. Kudos to the writers!#AFAStrippingNow"

"This is not a Latin’s Telenovela, This is a Philippines' Teleserye. Kudos Team #AFamilyAffair for this wonderful show & successful pilot episode. Been thrilled by waiting on this. I have something new na aabangan ulit gabi gabi. Pilot episode pa lang pero exciting na. #AFAStrippingNow," @iamangelofactor commented.

@IamNotthatScary tweeted, "The series is taking its time. Slow but satisfying build up, intrigues are simmering, and there is mystery in every character. I'm loving how it's allowing the picturesque beauty of Masbate shine. The shots look cinematic and sweeping. A powerful pilot, overall!#AFamilyAffair"

Dive into the intense episodes of "A Family Affair," weekdays, 9:20PM on Kapamilya Channel, Kapamilya Online Live, A2Z, Jeepney TV, TFC IPTV, and TV5. Viewers can also watch it in advance on iWantTFC.