ABS-CBN and Vice Ganda Among the Most Trusted by Filipinos Based on Reader's Digest Trusted Brand Awards 2023

Filipinos continue to trust ABS-CBN, the country’s leading content company, and one of its brightest stars, Vice Ganda, as the two received another Gold Award and a Most Trusted Entertainment and Variety Presenter Award, respectively from the Reader’s Digest Trusted Brands Awards 2023.

According to the Reader’s Digest 25th annual survey, brands that win a Gold Award are those that received outstanding results, based on the perception of consumers in terms of listening to concerns, sympathizing with their situations, and providing support and assistance.

Meanwhile, the award-winning “It’s Showtime” host Vice Ganda added another feather to her cap for being one of the most trusted personalities in the country. She is also the front cover of the Reader's Digest April 2023 - Trusted Brands issue, her second cover for the magazine since 2010.

As the Most Trusted Entertainment and Variety Presenter for the fifth year in a row, Reader’s Digest describes Vice as a ‘national treasure’ whose ‘influential voice’ and ‘cultural impact’ makes her one of the Philippines’ ‘most successful entertainers.’

The independently-conducted Trusted Brands survey was done by leading research company, Catalyst, that surveyed 8,000 everyday consumers across the markets of the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan. Catalyst asked each respondent to identify which recognizable brands of products and services they trust most. The complete list of winners appears exclusively in the April 2023 issue of the Philippines Reader’s Digest magazine.