SB19 x BINI x Puregold Collaboration Underway? Here's What We Know So Far

Ever wonder why Philippines’ highly celebrated and bestselling recording P-Pop groups SB19 and BINI are trending online these days?

It all started at 10AM on April 12 when Puregold, the country’s leading retail brand, posted on their Facebook page a teaser video of their upcoming project with letters SB, BN, SL, and FG flashing on the screen. 

Later that day, another teaser video was uploaded showing a silhouette of four artists and a hint of big reveal in May, which quickly gained attention from netizens.

As the intensity of excitement and anticipation build up, speculations about SB19 and Bini as part of this project are making the rounds online. Netizens can’t contain their emotions as they commend and express their appreciation to Puregold for bringing together BINI and SB19.

Aside from SunKissed Lola, which was revealed on April 17 and Flow G as the other artist speculated to join this project, we may have to wait until May to finally confirm the participation of SB19 and Bini in this biggest collaboration yet in the local P-Pop scene.

While other brands produce projects which involve bringing international acts in the Philippines, Puregold believes and a solid supporter of homegrown Pinoy talents. From producing award-winning online series, to organizing local film festival that features works of promising young Pinoy filmmakers, Puregold is now bringing together local Pinoy music artists in a project that will surely bring their music a wider audience.  

Keep updated! Subscribe to Puregold’s YouTube channel (@PureGoldChannel) and Facebook page (@Puregold.Shopping).