BGYO is the New Endorser of H&M Philippines

Kapamilya breakout P-pop group BGYO was officially launched as the new faces of an international fashion brand H&M.

Gelo, Akira, JL, Nate, and Mikki were unveiled as endorsers of H&M Philippines for its “Music x Me” campaign, which aims to highlight Filipino music artists in its events and in-store playlist.

“Every sound is a representation of who we are. Every motion is molded through years of hard work and discipline. The mistakes in between only make us better. And we take every step with no hesitation,” Gelo, Mikki, JL, and Akira said.

“Go behind the music,” Nate closed.

BGYO leads H&M Philippines’ lineup of artists who will also be featured in the “Music X Me.”

The campaign, according to H&M, “dives not just into the music and artists themselves, but the stories of inspiration behind them to encourage aspiring new artists to explore and do the same.”